About this column
This is a Reader Edition of The Voice Bureau Asks, in which we hand our readers the mic. We want to hear your 100-word take on 1 provocative brand challenge. Today’s question is . . .
Why do you want a tribe?
Tribes. As business owners and brand creators, we’re “supposed to” have them.
We’re supposed to nurture them, inspire them, empower them. We’re supposed to email them regularly.
We’re supposed to know what to do with them. (This last part has confounded many a smart and enterprising brand creator, so if this part is confusing for you, you’re not alone.)
Most of knowing what to do with your tribe comes with understanding why you even want one — and that’s exactly what we’d like to talk with you about today.
We’re asking this question because in our recent Reader Survey (which is still open for contributions, by the way), contributors have said that one of their Top 3 goals for 2013 is to grow their community, readership, or tribe.
So we want to know — why?
What do you think you’ll get by growing your tribe?
What are you hoping for?
What’s the result you’re aiming for?
In the comments, we’d love to hear:
Why do you want a tribe? Lay it out for us and we’ll talk back.