Web Design and Development Services
Full-Service Web Design and Development Services
Bespoke web creation, designed with your Voice Values at heart and our copywriting at its core.
Trying to coordinate brand development, copywriting, and website design and development can be a nightmare.
You discover that your designer left a one-inch text block for the 500 words of gorgeous copy you just received from your writer, or you find that the goals you’ve set with your marketing strategist don’t align with the website structure your developer is encouraging you to follow for the best user experience.
It doesn’t have to be this difficult.
Enter Jane McLaughlin. Jane is a close friend of The Voice Bureau and one of the most talented and versatile web designers and developers we know, and we’ve partnered with her to offer a selection of full-service offerings, to cut down on the coordinating and the liaising and the updates and the changes and the back-and-forth that comes with managing multiple teams yourself. Instead, The Voice Bureau manages the whole process, start to finish. We’ll develop a bespoke package just for you to include your brand voice development, content strategy, copywriting, and web design — or some combination of those — and you can sit back, enjoy the process, and know that you’ll come out the other side with a website that presents your business just as you need it to.
Here’s what we can do for you
— and here’s what’s included in our rate for each project:
A. Right People Profiling Questionnaire. Our well-honed ideal client-profiling approach gets us quickly to the heart of who your ideal site visitors are, so we know who we’re designing your site for.
B. Info-Gathering Creative Intake Questionnaire. This written intake Q&A helps us grok the details we’ll need to create the ideal site for you.
C. Inception Call. To follow up on the completed Creative Intake Questionnaire and talk through your objectives, as we get started on creating your website.
D. Simple, low hassle processes. We use Google Docs for collecting and sharing information with you and we keep the process as smooth and simple as possible, leaving you to focus on your business while we create your website.
E. Preview site. Where you can review and test prior to launch.
F. Launch Folio. Detailed guidance and notes on how to publish content on your website.
A Fresh Start
This package is right for you if:
You’re just starting out or branching out in a new direction with your business and are ready to establish your very first online presence to connect with and engage your Right Person.
Beginning at tabula rasa, we’ll develop your web presence from the ground up, creating a custom-designed, professional website.
What’s included:
Site structure and pages:
- Intuitive and effective site map, structured to offer the best user experience for your Right Person visitors.
- Thoughtfully designed home page to create a compelling and engaging entry to your brand and direct visitors to your key pages.
- Design and set up of the core website pages:
- Home
- About
- Services
- Contact page
- Initial content publishing to get your site up and running.
Design:
- A palette of colors and fonts for use on your website, the starting point for developing your own distinct visual brand identity.
- Curation of a mood board, to set the tone for the website and shape the look and feel of the site.
- Custom web design to reflect your aesthetic and target your Right People.
- Image selection – we’ll research and source a selection of up to 12 royalty free appropriate images for you to use on your website, to reflect and enhance your brand.
Technical:
- Responsive website build: page templates and structure, all designed to work beautifully on mobiles and tablets as well as desktops and laptops.
- Key essentials in place to protect your site, including security and anti-spam.
- Web development in WordPress and the Divi platform — a world-leading professional framework for creating highly-functional and creative websites.
- When your site is ready to go live, we’ll manage the process of publishing your site for you, either on your own hosting package or on our fast, reliable hosting service (see add-ons, below).
Social sharing:
- Eye-catching and engaging social sharing tools, to encourage your readers to easily share your content.
SEO at the core:
- Design and build of your site with SEO best practice baked into the code, but with the human at the heart of the experience, so that the site works for people and search engines.
Guidance Tour and Launch Folio:
- Personal guidance on how to easily publish content on your website and keep it up to date going forward, as well as a step-by-step aide memoire — our Launch Folio — for updating your website, including notes and tips.
Starting rate: $2950 USD
Copywriting is available as a bespoke package when combined with our web development services. Additional site pages, sourced images, and logo design are available if desired with our Creative Brand Design and other add-ons (see below).
The Brand Evolution
This package is right for you if:
You’ve established an online presence for your business, but it’s time to make some changes. Since you launched your current website, you’ve developed — serving different clients, offering different services, or simply refining the brand feel and conversation you want to be having. It’s time to transform your online presence to reflect where you are now — and where you want to be.
We’ll build upon your existing content to create a custom-designed, professional website with a new look (and structure, if desired) to engage your Right Person, managing the sometimes-complicated process of shifting from your existing site to the one that better suits the vision you have for your business.
What’s included:
Site structure and pages:
- Our exclusive Digital Brand Dossier, a collaborative document in which we’ll analyse your existing website and will make recommendations for changes and additions to design, structure, and content for your new site, de-cluttering and focusing in on what’s important, with your Voice Values at the core.
- Intuitive and effective site map, structured to offer the best user experience for your Right Person visitors.
- Reimagining of your home page to create a compelling and engaging entry to your brand and direct visitors to your key pages.
- Design and update of your core website page layouts, for example:
- Home
- About
- Services
- Contact page
Working with your existing site:
- Incorporation of the best parts of your current site. As we get started, we’ll take a copy of your existing site, so that we can use this as the basis of the new site without affecting your live web presence. We’ll use this copy to analyse your existing site build and structure, so that we can keep all the good things about what you have now and build on this to create something truly in line with your vision.
- A seamless transition from your existing website. Giving an existing site a makeover is a complicated process, and things can go wrong if it’s not done with care. We understand what’s involved and how to do this thoughtfully, to protect all the good work you’ve already carried out. We’ll take it step-by-step, including planning the switchover with you, to ensure a smooth process.
Design:
- A palette of colors and fonts for use on your website, the starting point for developing your own distinct visual brand identity.
- Curation of a mood board, to set the tone for the website and shape the look and feel of the site.
- Custom web design to reflect your aesthetic and target your Right People.
- Image selection – we’ll research and source a selection of up to 12 royalty free appropriate images for you to use on your website, to reflect and enhance your brand.
Technical:
- Responsive website build: page templates and structure, all designed to work beautifully on mobiles and tablets as well as desktops and laptops.
- Key essentials in place to protect your site, including security and anti-spam. We’ll check your existing site and will advise on changes required to ensure your site is fully protected.
- Web development in WordPress and the Divi platform — a world-leading professional framework for creating highly-functional and creative websites.
- When your site is ready to go live, we’ll manage the process of publishing your site for you, either on your own hosting package or on our fast, reliable hosting service (see add-ons, below).
Social sharing:
- Eye-catching and engaging social sharing tools, to encourage your readers to easily share your content.
SEO at the core:
- Design and build of your site with SEO best practice baked into the code, but with the human at the heart of the experience, so that the site works for people and search engines.
Guidance Tour and Launch Folio:
- Personal guidance on how to easily publish content on your website and keep it up to date going forward, as well as a step-by-step aide memoire — our Launch Folio — for updating your website, including notes and tips.
Starting rate: $5500 USD
Copywriting is available as a bespoke package when combined with our web development services. Additional site pages, sourced images, and logo design are available if desired with our Creative Brand Design and other add-ons (see below).
Interested? Reach out for more information or to request a custom Project Proposal.
Additional services available:
Digital Brand Dossier:
This exclusive collaboration between Jane and Katie provides guidance on establishing your digital presence, with your Voice Values, Right Person, and best practice user experience in mind. Whether you’re starting from scratch and want guidance on where to start with creating your website and digital presence or looking to review and refresh your existing presence, your Digital Brand Dossier will be your go-to reference, guiding you through to ensure your website and online presence really works for you. Includes our analysis of your existing website or strategy plans (as applicable) and recommendations for changes and additions to design, structure, and content for your new site, de-cluttering and focusing in on what’s important, with your Voice Values at the core.
Note: Our Digital Brand Dossier is included in all of our full Brand Evolution packages. If you haven’t yet decided if the full process is right for you, you may choose to purchase this separately, and the full cost of the Digital Brand Dossier can be applied to any Brand Evolution packages purchased within six months of its delivery.
Starting from $1575 USD
Creative Brand Design:
For projects needing a bit more design support. We’ll work with you to develop a visual brand identity and logo that reflects you, your business, your values and appeals to your Right People, creating an aesthetic which can run through your brand, from business cards and printed materials to your online presence.
Starting from $1800 USD
Email marketing:
Choosing your system: We’ll work with you to select the most appropriate system for building and managing your mailing list, identifying the system that best suits your needs and your budget. We work with a range of systems, including Mailchimp, Convertkit, Constant Contact and AWeber.
Set up: We’ll set up your email marketing system and lists, to enable you to manage your subscribers.
Email marketing template: We’ll create an on-brand design template for your marketing emails, giving your subscribers a consistent experience of your brand.
Starting from $1165 USD
Hosting:
Fast, reliable hosting for your website and emails, with packages designed to suit your needs.
Starting from $475 USD annually
Custom landing pages:
Creating custom landing pages for specific campaigns and offers such as e-books or limited-time workshops can be a great way to increase engagement and sales and track what is and isn’t working in your sales funnel. When running a campaign for a specific event, offer, or e-book, the most effective way to measure the success and encourage sign-ups is to send people to a custom landing page, rather than your home page. The custom landing page has dedicated content about the offer with a clear call-to-action, such as signing up for your newsletter.
We’ll make use of leading online services to create a compelling landing page and sales process, taking your Right People through from interest to completing the sale/engagement
Starting from $935 USD. Copywriting services available.
Bespoke websites, advanced online services and e-commerce sites:
For larger and more complex sites, online services such as user registration and private members’ areas, portfolios and online learning/courses, as well as full e-commerce websites, we can also create bespoke websites to cater for your specific needs.
Custom quotes begin at $5765 and vary based on your particular site requirements.