Why Nichification Rules the World

I don’t want to argue science {’cause I’d lose}, but I do want to point out how the universe is naturally niche-y. And if something’s a natural law of the universe, it’s probably good for your approach to doing business with your fellow Earthlings.

Niches Flippin’ Everywhere

The universe is naturally niche-y.

Think about it.

No two DNA strands are identical, except for those of identical twins, but even identical twins’ fingerprints are unique. {It’s a phenotype trait. I don’t know how this works. Ask someone science-y.}

No two grains of sand are alike. {Did you know that?}

Neither are any two snowflakes.

Yep, I said it. The snowflake comparison.

This moody snowstorm shot courtesy of Anna Gutermuth, courtesy of the Flickr Creative Commons License.

There’s a cynical line floating around out there in the blogosphere that says, “You’re not a special snowflake.”

And to that I would like to say, um, YES. YOU. ARE.

You did break the mold. There’s no one on Earth {or probably anywhere else} that has your uniquely encoded talent profile, your cognitive patterns, your identical iris hue {I’m talking eyeballs here}, your exact anything.

Your very humanity is a niche unto itself.

So why shouldn’t your business proposition be, too?

Nichification is Good For Business

It’s so easy to fall back on clichés when talking about your business to potential right people. It’s so easy we usually don’t even realize we’re doing it. We talk about “great customer service,” “unique products,” or the “personal attention” we give our customers.

But don’t most run of the mill businesses lay out these same statements as their claims to fame?

So How Can We Win?

If we durst not fall back on clichés, then how the heck do we communicate what our enterprises are really about? How can you effectively tell your right people what makes you different when there are a limited number of words in the thesaurus, and, um, someone else has probably used all of them at least once? In the absence of graphic design, what can we do with words or messages alone?

Good question. In fact, I’d like to get your thoughts on it in the comments. How do you tell your right people what your enterprise is all about without falling back on clichés? And is this difficult?

Nichification Is Good For Your Right People

Want more scoop on nichification?

I’ve got a post on my old shop blog called Why Niche-y Strikes a Chord. It breaks down why nichification is good for both entrepreneurs and clients and customers.

Comment Love

In the comments, can we talk about how you tell your right people what your enterprise is all about? How nichification works for you. And whether it’s tough to do. I’m interested.

By the way, you’ll notice if you look back in the comments on the previous post that some people have a line underneath their comment that says “So-and-So’s Last Blog…” with the title of it. I use a free plugin called CommentLuv. While you’re typing your comment, CommentLuv finds your last blog post and links it to your comment so other visitors can get to know you better. Cool, huh?

Thanks for being here! And I’ll see you in the comments!

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