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What’s Your Step One?

by Abby Kerr

in Uncategorized

About this column

I’m wowed. Bent double with giggles. Gleefully emboldened.

Yesterday, I asked readers to take a 5 minute survey giving me some input around three information product ideas I’m thinking of creating this Summer {some peeps call them knowledge products}, and telling me what’s been most valuable for you here on Abby Kerr Ink. As of the time I’m publishing this post, 42 awesome readers have taken the survey and 26 people have written thoughtful responses to the fill-in question at the end of the survey. Thanks! {If you haven’t taken the survey yet, I need your input, too! The survey’s live ’til midnight EST on Saturday, July 3rd. You can only take it one time, but if you think of additional thoughts afterward, please feel free to get in touch with me one-on-one!}

I’ve learned through this experience the beauty and power of surveying your right people to see where they’re at, what’s working for them, and what they need more of. After the survey closes, I’ll put up a post sharing some of the results and sharing what I learned with you so that you can try it out with your right people, too. What I’ve seen so far is that my readers ask such good questions and express such clear needs and interests around advancing their entrepreneurial dream. Makes me wish I’d chosen to collect names and email addresses in the survey. {Yeah, I could go back and edit it, but I’m just filing that away for next time.} Some of you signed your fill-in question, which I appreciate. You may be hearing from me personally! And I’m planning on creating new content for Abby Kerr Ink around some of your questions, including those free and paid info products that inspired the survey to begin with. So thanks for the feedback, the clarity, and the inspiration! And stay tuned over the next several weeks as I start to roll out new stuff!

Today I want to talk a little bit about figuring out where to start. I get emails from creative entrepreneurs who are ripe with ideas. Their emails to me go something like this: “I have a background in such-and-such and a passion for X, and I’m thinking I’d really like to do this and this and this, and ultimately, THAT, but I’m not sure where to start.”

So let’s talk about that first step. {It’s the hardest one, you know.}

In entrepreneurship, the first step is usually the hardest one.

Photo by Lachlan_Hardy courtesy of Flickr Creative Commons.

Creative entrepreneurs are idea people. Our problem isn’t figuring out what to do — because we’ve got ideas in spades — it’s more about figuring out how to do everything we want to do and do it as excellently as we can {oh, and still manage to squeeze some non-entrepreneurial pursuits in there, too, like staying in shape, playing with the family, and sleeping}. If this is you, I sooooo get you. There’s rarely a moment in the day when I’m not multitasking or looking for a way to add another layer of multitasking on top or underneath of what I’m already doing. I listen to professional development podcasts while I’m working out, occasionally taking a 30 second break to text myself an idea for a blog post or a product. I read eBooks while brushing my teeth and applying my nightly face gel. When I’m brainstorming phraseologie for a client project, I’ve got my favorite Pandora station pumping through my earbuds and I’m clicking between Facebook, Twitter, and my email Inbox in between idea spurts. I am almost always working, thinking about working, or planning for working. {Fortunately, I love the “work” I get to do.}

In other words, I have no need for uppers.

And admittedly, very often, I’ve oversaturated my intake filter to the point where I can’t see straight. {The coming down is tough, too. I’m someone who has to “force” herself to relax. Oxymoronic, I know.}

If you’re like me, your brain is daily toggling between lists of things you Want To Do {look into an autoresponder service for your e-newsletter}, Have To Do {file taxes}, and Need To Do {lose 20 pounds by September}. All of them are important. All of them would help you feel better about yourself and your enterprise. All of them — at least in some abstract way — would be good for your right people.

But where to begin?

First, acknowledge that you only need to see your Step One.

Your Step One is your step one. It may not be the same Step One buddy down the street took.

Step Ones are very personal. They’re triggered by the simplest realizations of what we really need to tap into the Place of Change.

For instance:

My office and my business-related reading has migrated into my bedroom, which is supposed to be my sacred, relaxing space for sleeping. Stacks of printed-out eBooks and magazines with dogeared pages have swallowed up the surface of my little writing desk, which is supposed to be a lovely, organized surface for two lamps and a candle. I’ve been ignoring this mess for weeks {months?}, letting it get a little worse by the day.

And then, yesterday, I picked a Step One. I laid down a new paper on the top of the pile for processing “later” and started to walk away. Then I stopped, turned around, picked up the paper and read it, realized it was nothing I needed to save, ripped it up, and threw it away. Step One completed. I simply stopped adding to the pile.

Step Two might be to sort every piece of paper on that desk into categories: save and file, read and take action, toss immediately.

Step Three might be to dust and wipe off the desk surface.

Step Four might be to put out a new candle and light it for the first time, signaling the completion of this little project.

But yesterday, and today, I’m content with Step One. That’s all for now. And tomorrow, maybe I’ll do Step Two.

This is a tiny little example but the concept is something you can apply to much bigger goals and desires.

You want to open your own shop? Maybe your Step One is calling up the owner of your favorite local boutique and asking if you can take her to coffee and pick her brain.

You want to create your first information product? Maybe your Step One is to make a list of everything you can think of that you’re an expert on, from running a freelance business from home while raising two toddlers, to growing herbs on your kitchen counter, to training for a bicycle race while you’re trying to lose baby weight. {Remember, lots of people don’t know jack about the stuff you know a lot about, and they’d love to know what you take for granted that you know.}

You want to figure out how to build a business online so you can quit your day job and work from anywhere on the globe? Maybe your Step One is to Google “location independent lifestyle” and bookmark the SERPs page so you can explore the sites while you’re drinking your coffee next Sunday morning.

All you have to figure out is your Step One. Step Two is for later. No need to get bogged down in that now.

In the comments, I invite you to share with me your Step One for the next great {even if small} thing you want to do. If the goal or dream feels too personal to divulge publicly, just sharing the step alone with no context is enough.

And if you haven’t yet taken my 5 minute survey, you know I’d love to hear what you’re thinking. Thanks in advance.

{ 18 comments… read them below or add one }

Linda June 28, 2010 at 10:43 am

Good Morning Abby! It’s funny because you actually already inspired me to start my step one. Several years ago I found the blogging comunity and was inspired by all the beautiful blogs & shops that I found. I’d always wanted to open my own shop but the finances just weren’t there. When I saw the blissful I was totally blown away! Then I read your story. You gave me so much encouragement with out even knowing it! Still can’t open an individule shop but I opened a small shop within an antique/craft mall in a college town just 3 miles from my home. That was last August. I just moved to a bigger shop in the same mall last month and I’m doing my first show in two weeks. I don’t expect to gain much in sales at the show but I thought it would be good to get my name out there to more people. Ya know whats really cool? When I went in to the shop on Friday I found someone had left a business card for me with a note on the back saying that my shop was really unique and asking me if I would be interested in opening a store at the Lycoming Mall. It’s a regular Mall! Thanks Abby for all your inspiration even though you had no clue! I was heartbroken when I read that you were closing the Blissful but so greatful to hear about Abby Kerr Ink. I can’t Thank You enough, Linda

Reply

Linda June 28, 2010 at 6:43 am

Good Morning Abby! It’s funny because you actually already inspired me to start my step one. Several years ago I found the blogging comunity and was inspired by all the beautiful blogs & shops that I found. I’d always wanted to open my own shop but the finances just weren’t there. When I saw the blissful I was totally blown away! Then I read your story. You gave me so much encouragement with out even knowing it! Still can’t open an individule shop but I opened a small shop within an antique/craft mall in a college town just 3 miles from my home. That was last August. I just moved to a bigger shop in the same mall last month and I’m doing my first show in two weeks. I don’t expect to gain much in sales at the show but I thought it would be good to get my name out there to more people. Ya know whats really cool? When I went in to the shop on Friday I found someone had left a business card for me with a note on the back saying that my shop was really unique and asking me if I would be interested in opening a store at the Lycoming Mall. It’s a regular Mall! Thanks Abby for all your inspiration even though you had no clue! I was heartbroken when I read that you were closing the Blissful but so greatful to hear about Abby Kerr Ink. I can’t Thank You enough, Linda

Reply

Annette June 28, 2010 at 2:38 pm

My step one is a web-site name. After much thought and even dreaming of the perfect name in the middle of the night only to awaken and forget the whole thing, dream, name everything, I think I have it. I’ll let you know soon. Then it’s on to step two. Designing my web-site. Yay.

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Annette June 28, 2010 at 10:38 am

My step one is a web-site name. After much thought and even dreaming of the perfect name in the middle of the night only to awaken and forget the whole thing, dream, name everything, I think I have it. I’ll let you know soon. Then it’s on to step two. Designing my web-site. Yay.

Reply

Abby Kerr June 28, 2010 at 3:37 pm

@Linda — Wow! How awesome that you were inspired by my shop and my journey and now you’re well on the way into yours. I’m excited for you and all that lies ahead. Keep me posted. And please let me know what sorts of content you’d find most valuable to you around here. BTW, there are 2 new posts geared toward the boutique industry coming this week!

@Annette — Oh, the name, the name. It’s such a sacred part. A big deal. I’m glad you feel closer to knowing the one that will be yours. Must’ve been so frustrating to have woken up and to have known you HAD a dream and forgot it. {If it’s meant to be, it’ll come back to you.} Best wishes with your Step One!

Reply

Abby Kerr June 28, 2010 at 11:37 am

@Linda — Wow! How awesome that you were inspired by my shop and my journey and now you’re well on the way into yours. I’m excited for you and all that lies ahead. Keep me posted. And please let me know what sorts of content you’d find most valuable to you around here. BTW, there are 2 new posts geared toward the boutique industry coming this week!

@Annette — Oh, the name, the name. It’s such a sacred part. A big deal. I’m glad you feel closer to knowing the one that will be yours. Must’ve been so frustrating to have woken up and to have known you HAD a dream and forgot it. {If it’s meant to be, it’ll come back to you.} Best wishes with your Step One!

Reply

Chris Anthony June 28, 2010 at 3:43 pm

Abby, I love this post. You’re absolutely right. We do such a good job of looking at the whole that we (or I, anyway) forget that it’s made up of parts. Even the smallest step can be Step One – whether it’s ripping up an unnecessary addition to the Pile or taking a literal first step out the door.

Thank you. :)

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Chris Anthony June 28, 2010 at 11:43 am

Abby, I love this post. You’re absolutely right. We do such a good job of looking at the whole that we (or I, anyway) forget that it’s made up of parts. Even the smallest step can be Step One – whether it’s ripping up an unnecessary addition to the Pile or taking a literal first step out the door.

Thank you. :)

Reply

Abby Kerr June 28, 2010 at 3:59 pm

Hey, Chris! —

Thanks for coming by. Yep — we do get so caught up in the enormity of the whole damn project, don’t we? Thinking of it in tiny steps and just committing to one to three steps a DAY — or a WEEK — will get us there eventually. Which is better than getting nowhere fast. :)

I’ve been wanting to create information products to share what I know with people who could use it and are looking for it. My Step One was a process — reading and researching the process of developing, writing, and automating information products {Pat Flynn from Smart Passive Income has an *awesome* free eBook on this very topic, and of course Dave Navarro & Naomi Dunford’s “How To Launch the **** Out of Your eBook” takes the cake as far as a paid product}. And also reading and evaluating other people’s good {and sub-par} info products to see what I’d want to emulate or avoid.

My Step Two was surveying my right people, which I’m doing right now. Absolutely amazing what quality feedback you get when you just *ask*!

So glad you’re here, Chris. You have awesome perspectives to share on your own site and I know some of my readers will hurry up and click over there.

— Abby

Reply

Abby Kerr June 28, 2010 at 11:59 am

Hey, Chris! —

Thanks for coming by. Yep — we do get so caught up in the enormity of the whole damn project, don’t we? Thinking of it in tiny steps and just committing to one to three steps a DAY — or a WEEK — will get us there eventually. Which is better than getting nowhere fast. :)

I’ve been wanting to create information products to share what I know with people who could use it and are looking for it. My Step One was a process — reading and researching the process of developing, writing, and automating information products {Pat Flynn from Smart Passive Income has an *awesome* free eBook on this very topic, and of course Dave Navarro & Naomi Dunford’s “How To Launch the **** Out of Your eBook” takes the cake as far as a paid product}. And also reading and evaluating other people’s good {and sub-par} info products to see what I’d want to emulate or avoid.

My Step Two was surveying my right people, which I’m doing right now. Absolutely amazing what quality feedback you get when you just *ask*!

So glad you’re here, Chris. You have awesome perspectives to share on your own site and I know some of my readers will hurry up and click over there.

— Abby

Reply

Kimberly Jones June 28, 2010 at 7:21 pm

Hi Abby! I am really digging the concept of one step at a time. I have no problem planning and preparing, but it’s difficult for me to take the next step because I’m afraid it won’t be perfect, and because I’m overwhelmed by the sheer number of steps required to reach my goals. I’ve had an online shop set up for months, but I can’t seem to make myself upload any product in it! I have a booth at an antique store that is doing really well, and I love it. But online sales are a bit scary to me. Sometimes, I wonder if I should even try it, but I feel like it’s the best way to get some of my products out there. And I always think it’s better to try. I don’t even really consider it failing if it doesn’t work out, just valuable experience. Anyway, you’ve inspired me to take just one step, so I have set a goal to choose and upload 6 products to my Etsy shop by the end of this week. Thanks for the push!

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Kimberly Jones June 28, 2010 at 3:21 pm

Hi Abby! I am really digging the concept of one step at a time. I have no problem planning and preparing, but it’s difficult for me to take the next step because I’m afraid it won’t be perfect, and because I’m overwhelmed by the sheer number of steps required to reach my goals. I’ve had an online shop set up for months, but I can’t seem to make myself upload any product in it! I have a booth at an antique store that is doing really well, and I love it. But online sales are a bit scary to me. Sometimes, I wonder if I should even try it, but I feel like it’s the best way to get some of my products out there. And I always think it’s better to try. I don’t even really consider it failing if it doesn’t work out, just valuable experience. Anyway, you’ve inspired me to take just one step, so I have set a goal to choose and upload 6 products to my Etsy shop by the end of this week. Thanks for the push!

Reply

Abby Kerr June 28, 2010 at 7:32 pm

Hey, Kim! —

Yay! One step at a time is the *only* way to start.

I had dinner with a good friend last week who’s an editor a notable online decor portal {to be revealed later in the year when I interview her for my upcoming podcast}. She spends all day creating online content and surfing the web for products to feature. She told me that for her, handmade stuff is where it’s at. Her advice to online retailers was twofold, 1} focus on just a few terrific products that NOBODY else has and sell the heck out of them, and 2} remember that online decor blogs and sites need crafters/designers to feature just as much {if not more than} those crafters/designers WANT to be featured. So once you have stuff up for sale, don’t be afraid to try to get noticed — in a non-obnoxious way, of course. {I have a feeling that won’t be a problem for you!} But here I am, rushing you to Step 15. Step 1. Step 1. Step 1 is good.

Let me know how it goes.

— Abby

Reply

Abby Kerr June 28, 2010 at 3:32 pm

Hey, Kim! —

Yay! One step at a time is the *only* way to start.

I had dinner with a good friend last week who’s an editor a notable online decor portal {to be revealed later in the year when I interview her for my upcoming podcast}. She spends all day creating online content and surfing the web for products to feature. She told me that for her, handmade stuff is where it’s at. Her advice to online retailers was twofold, 1} focus on just a few terrific products that NOBODY else has and sell the heck out of them, and 2} remember that online decor blogs and sites need crafters/designers to feature just as much {if not more than} those crafters/designers WANT to be featured. So once you have stuff up for sale, don’t be afraid to try to get noticed — in a non-obnoxious way, of course. {I have a feeling that won’t be a problem for you!} But here I am, rushing you to Step 15. Step 1. Step 1. Step 1 is good.

Let me know how it goes.

— Abby

Reply

Rebecca E. Parsons/Cre8Tiva June 29, 2010 at 7:49 pm

kimberly…i will share a little wisdom from the book of rebecca with you…repeat several times a day…perfectionism is the highest form of procrastination…

abby…great post again!!! love your thoughts…i call this illness of the creative “the popcorn head of the artist” …you can quote me… can’t you see the popcorn ideas bouncing around inside your head…you can probably feel them too…okay…when it gets too much energy built up the top of your head opens and the ideas start to explode in every direction…

successful people can find the one or two gems amongst all the ideas and make them happen…the rest, well they just stand there nibbling…i have a post on this somewhere i am going to dig up and repost…i think it bears repeating frequently…

Reply

Rebecca E. Parsons/Cre8Tiva June 29, 2010 at 3:49 pm

kimberly…i will share a little wisdom from the book of rebecca with you…repeat several times a day…perfectionism is the highest form of procrastination…

abby…great post again!!! love your thoughts…i call this illness of the creative “the popcorn head of the artist” …you can quote me… can’t you see the popcorn ideas bouncing around inside your head…you can probably feel them too…okay…when it gets too much energy built up the top of your head opens and the ideas start to explode in every direction…

successful people can find the one or two gems amongst all the ideas and make them happen…the rest, well they just stand there nibbling…i have a post on this somewhere i am going to dig up and repost…i think it bears repeating frequently…

Reply

Abby Kerr June 30, 2010 at 12:16 am

Ah, yes. Popcorn head. I can relate. Clever phraseologie there, Rebecca!

You know, that is SO true what you said about successful people being able to grab hold of the gems and polish them up while “nibblers” just stand there staring at everything. Recognition of when, where, and how to MOVE, and then the ability to take action, is a big factor in separating the entrepreneurs from the dreamers.

Reply

Abby Kerr June 29, 2010 at 8:16 pm

Ah, yes. Popcorn head. I can relate. Clever phraseologie there, Rebecca!

You know, that is SO true what you said about successful people being able to grab hold of the gems and polish them up while “nibblers” just stand there staring at everything. Recognition of when, where, and how to MOVE, and then the ability to take action, is a big factor in separating the entrepreneurs from the dreamers.

Reply

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