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This post contains a link to a complimentary 1-hour audio recording — no opt-in required. UPDATE: Here’s the link to the course we launched in response to this post!

I love rules, guidelines, processes, and templates as much as — no, probably more than — the next guy.

Photo by Kevin Gessner courtesy of Flickr Creative Commons Attribution License 2.0At the same time, I’m intensely creative and like having the freedom to do my thing any which way I choose.

And if a process isn’t working well — you better believe I’m gonna drop it in favor of something that allows my strengths to shine and saves my sanity.

If you’re the same way, you’re going to LOVE the next online course out of The Voice Bureau. And if you started your small, values-based business with absolutely no clue as to how you were going to manage the day-to-day processes that keep your business running, you’re going to LOVE this course.

It’s called Branded Business Structures & Systems.

Co-created with my collaborative partner Tami Smith, we’re going to take 40 values-based business owners and teach them how to integrate their solo work behind the scenes using our favorite suite of free or nearly free online tools.

With Tami’s background at Google, developing teaching materials for their Enterprise-level business apps, and my work with solo and small business owners around their holistic brand, we believe this course will deliver a fresh approach to integrating your business’s insides with its outsides. Every brand with a voice and a vision needs to deliver a rich and seamless customer experience — and that’s exactly what Branded Business Structures & Systems will teach you do to.

The new course is launching soon. Meanwhile, we invite you to do TWO things.

(1) LISTEN TO OUR 48-MINUTE CONVERSATION. We’re chatting about why solo business owners set up shop before knowing exactly how their business should look like on the back end — and we talk about when it’s the perfect time to start addressing systems and structures.

CLICK BELOW TO PLAY

Download the call here.

(2) TELL US WHAT YOU’D LIKE TO LEARN ABOUT IN BRANDED BUSINESS STRUCTURES & SYSTEMS. What do you really need to know about integrating your solo work behind the scenes? What would be most helpful? Lay your specific spenario on us, then click Submit. We’ll take your input into consideration as we finalize our course curriculum.

We’re so grateful for your input and we look forward to sharing more about this new course with you soon!

UPDATE: Here are the details are Branded Business Structures & Systems. We begin in late February 2014!

 

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At the risk of sounding fancy pants, I will admit to loving the word ‘atelier.’

Maybe it’s because I used to own a French-inspired boutique.

Desktop menagerie in my About page atelierMaybe it’s because I’m part French, through my great-grandfather of mysterious patrimony.

And while my Write Your Authentic About Page course isn’t exactly an atelier (it’s neither a writing workshop in the classic sense, or a studio), I can’t think of a more delightful way for you to luxuriate in your course experience than by creating your own at-home About page-writing atelier.

Picture this:

Four weeks in February.

Your home studio/kitchen table/couch/bed/back porch.

Your mobile device of choice to stream the Mp3s and read the transcripts.

Your option to submit your work-in-progress (or your currently published About page) for critique in a screencast that I’ll share with the whole group — or not. Remain totally private. Let your About page atelier be your own little sacred hour or two in your workday.

Light your candles.

Ready your tea/coffee/Kombucha/green smoothie/lavender soda.

Don your best writing wear — your favorite yoga pants and wool socks, your kicky dress and leather boots, your worn-in jeans and sweater with elbow patches. (Preferably not all at once.)

Make this About page course about YOU.

Do it your way.

No fast-moving Facebook banter to keep up with.

No clunky back-and-forth of peer workshopping with someone whose skills and judgement you’re not sure about, anyway.

Just lightweight, flexible learning you can keep pace with — two lessons per week, in your Inbox, for four weeks — or save for one fell swoop at a later date.

I’m certainly not saying that writing your own About page is easy. There ‘s always some getting-over-yourself to be done anytime you’re writing about yourself. For me, too.

But writing ABOUT yourself, like most things, is a learned skill. An embodied mindset and a practiced skill set.

You can’t embody these mindsets and master these skill sets overnight. I’d be lying if I told you that crafting the all-important About page is as easy as one, two, three.

But learning to write better copy doesn’t have to be HARD. There’s no mystery to good, compelling copy that has the potential to make your Right People take action — but (just as you suspected) there IS some magic. And lots of practice.

I’ve designed Write Your Authentic About Page to serve up all three: de-mystification, that unnameable magic, and practice.

Course registration is now open, so join us today.

Teachers and authors, coaches and healers, artists and advocates, course creators and an ethics consultant are already enrolled, and I’d love to have YOU.

In the comments, please share:

What does your version of an at-home (or out in the world) writing atelier look like? Where, when, and how do you create the conditions to get your best writing done?

 

 

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As a brand voice specialist and professional copywriter for solo and small businesses, I write a LOT of copy.

Why I'm rewriting my About page in semi-publicLess these days than ever, as I entrust my coterie of talented Voice Bureau copywriters to produce shining drafts from the Creative Briefs I craft for client projects. But the point here is — I see a lot of copy, a lot of copy comes under my inspection, and when I read copy online, I’m unconsciously scanning for what is working, why it’s working, and how the writer made that happen, through the power of language and other signals on the page.

Most of us, when we read business website copy — say, the About page for a health coach we just discovered whose content we can’t get enough of, or a jewelry designer with a fabulous and fanciful online boutique of indie goods — we’re scanning for a connection. Do I like this person’s voice? Vibe? Personality? Persona? Worldview? With-it-ness?

What we’re looking for in an About page depends on us — who WE are, what WE want, how WE like to feel when we’re wanting to trust a brand, to think it’s great stuff, to recommend it to others.

Writing — or re-writing — your authentic About page starts with knowing who YOU are in relationship to your business and your Right People. How much intimacy do you want with the subscribers to your membership site? How transparent does it feel good to be with the people who buy your ceramics? How much personal info do you feel like sharing with your potential accounting and tax prep clients?

Empathy in marketing is about having the capacity to delay (or forgo) ego gratification in order to stand in the shoes of another, surveying YOUR offerings and brand from THEIR point of view.

But no business brand with a personal feel can overlook the importance of understanding how YOU want to show up in the online conversation. After all, your brand starts and ends with you. Not in a self-focused, self-centered way, but in a ‘there is room for me, too’ way — because you’re the one at the helm. You’re a whole person and you get to have a whole life and a whole experience in business. 

This is the perspective I’m coming from in my new 4-week course, Write Your Authentic About Page.

Many Voice Bureau readers are aspiring or new-ish business owners without the budgets for full-scale web copy. Or they’re people who just really enjoy DIY’ing most parts of their business, and the copy is one of those parts. A DIY copywriting course is a natural next move for our Classroom, and the About page is the perfect place to start.

I recently announced that we’re in development for Voice Bureau 2.0, which will feature a color palette and mood shift and a clearer user experience in our navigation and  throughout our site. To accompany the visual and UX retooling, I’ll be rewriting EVERY main page of our site.

What better timing, then, to share my own About page-rewriting process with participants of this course?

Inside the course, I’ll be sharing the philosophy of an authentic About page for solo and small business owners, four flexible About page templates you can adapt for your own business goals and brand objectives, and a passel of powerful copywriting techniques you’ll “get” instantly.

Along the way, I’ll share snippets of my own new About page-in-progress. As a teacher who is always looking to improve, I know the power of modeling and self-disclosure to participants’ learning.

And did I mention the three screencasts? I’ll be touring participants through successful About pages from different types of businesses, pointing out what works well and, more importantly, why it works. Participants will have the opportunity to have their own published or in-progress About pages critiqued and discussed on screencasts that’ll be shared with all course buyers.

Click here for more details on Write Your Authentic About page.

Course registration is now OPEN and closes Monday, February 3rd, 2014, at midnight PST.

In the comments, I’d love to hear:

What’s the biggest question you have about writing or rewriting your About page?

 

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I’ve been feeling self-imposed pressure to write the quintessential End of the Year Blog Post — astute and moving, witty and full of realness.

Abby KerrBut I haven’t yet fully processed the depth and breadth of this past year and all it taught me. I’m waiting on alchemy to turn up what it will. Meanwhile, I’m returning to my original idea for this post, which is a catalogue of stuff that made my business and life a more excellent experience this year.

Software & Apps

  • Asana for individual and team To Dos and project management. Simple, lightweight, flexible — love.
  • PandoraOne plus Jambox turns my living room into a café where the playlist is always of my choosing. My (very different) go-to stations: Brandi Carlile and Gotan Project
  • InstaGram with Aviary and Over — lots of lighting options and color effects, plus typography for days; PicMonkey Royale for online photo editing
  • Goodreads for sharing book ratings and reviews with friends

Goodies

  • Story is a State of Mind with Sarah Selecky — incredibly elegant ecosystem for short story writing [affiliate link]
  • For gifts, home decor sundries, and inspired browsing, Free People, Terrain, and Mothology (a vendor I used to buy a lot from when I owned my boutique).
  • The best paper planner ever, by Laurel Denise. I swear it’s set up to work with the INFJ brain.

Books

  • Liz Gilbert’s The Signature of All Things is about following our passions and obsessions and creating legacy, all wrapped in a rollicking ride through history. Incredible. Breathtaking.
  • Meg Wolitzer’s The Interestings, about a group of talented teens who find fervent friendship at a summer camp for artistically gifted kids, and what happens to them over time, as stars rise and fortunes take shape
  • Susan Choi’s My Education, about a precocious graduate student who falls for her charismatic professor and his temperamental, alluring wife
  • Gone Girl by Gillian Flynn, about a beautiful and manipulative married couple with . . . problems
  • Manage Your Day-To-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind, part of the 99U Book Series — essays on getting your best creative work done, efficiently and elegantly

 Ideas

  • Everything happens from the inside out. This is not new news, to me or to you, but this year I’ve really lived into the concept of transformation originating from the base up, from the core outward. Just like we wouldn’t slap together a visual brand identity for you out of pet fonts and a “good enough” color palette, true reinvention starts with recognizing why something matters.
  • Mastery is important, but not at the expense of experimentation. I used to be all ‘mastery first’ — actually getting pissed at people with the gall to launch business coaching brands without themselves ever having run a successful business. (I still don’t like this idea.) But this year, I’ve seen the beauty in experimentation, innovation, and boldly going where YOU have never gone before.
  • Priorities create pressure; beloved work deserves equal weight. For many years, I’ve suppressed my desire to write and publish fiction because it wasn’t imminently for-pay. So I prioritized my business growth and development over everything else — self-care, relationships, even sleep. But just in the past couple months, I’ve started treating my fiction writing practice as equally important as working on and in my for-pay business. My fiction pursuits are currently private and thrilling: there’s no blog, no social media presence, etc. I’m not interested in going there anytime soon. For now, it’s just me and a black-covered Mead Five Star spiral bound notebook (the kind with perforated pages for clean tear-outs) and a good pen. Heaven. Suddenly, my for-pay work is getting done better and easier, too.
  • As you (I) niche in to any passion/interest/pursuit/obsession, everything opens up. I don’t why this is so, but it’s so. This is one of the guiding philosophies for The Voice Bureau‘s work in 2014. Likely, you’ll see less scope on our website, more clarity and depth, and more accessibility for everyone who’s eager to come with us on this journey into Voice Values, brand voice, and the mindsets and skillsets needed to develop an emotionally competent business brand with a personal feel in the digital age. Wow. Here we go.

In the comments, I’d love to hear:

What’s your favorite find, in any category, for 2013?

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Abby (Chief Voice Bureau Officer) says:

Voice Notes is a regular Voice Bureau special feature, in which we take our readers behind the scenes of an online brand presence we want to learn from — and into the professional life, creative lifestyle, and personal gestalt of a brand creator we admire and appreciate. Through a host of evocative questions and sentence starters, our goal is to portray the idiosyncratic, private approaches behind doing one’s excellent work in the world. (Abby’s note: I think of these Voice Notes Q&As as Paris Review-style author interviews. I hope you enjoy reading our contributors’ responses as much as we enjoy asking the questions.)

Esmé Wang, Writer & Mental Health Advocate

→ Connect with her at EsméWang.com.

Also find Esmé on: Facebook; Twitter; Pinterest; Instagram

Official Dossier

How do you like to introduce yourself, professionally? How do you want to be known?

Esmé Wang-7In person, I like to say, “I’m a writer. I work to make the world a less lonely and more passionate place.”

If the person I’m speaking to doesn’t then turn and run away, I keep going. “Writer” is such a broad term — I currently think of my writing as existing in two broad strokes, with one incorporating literary fiction and nonfiction, and the other incorporating editing and copyediting for visionary entrepreneurs. Specifically, I write novels and short stories, freelance pieces in places such as Jezebel and Salon, and pen all of the work on my site — especially the essays, which have a focus on mental health advocacy. In a former life, I was a copywriter and editor for a fast-rising startup company; at the moment, I’m building out services for 2014.

I’ve also begun to establish myself as “the Radical Sincerity person,” which started when I was first profiled on someone’s blog as someone who’s known for her radical honesty. I ended up drafting and editing The Radical Sincerity Manifesto not long after. Primarily this speaks to my determination to speak frankly about living with the severe mental illness of schizoaffective disorder, which is something like a combination of schizophrenia and bipolar disorder; talking about this is especially important in a society that still bandies about terms such as “psycho,” and is deeply entrenched in stigma about mental illness in general. But Radical Sincerity, as a concept, also speaks to broader issues that I see both online and offline, including an increasing sense of isolation due to carefully curated portraits of ourselves. I’ve written a little book about this that is available on my site for free.

How long have you been in business for yourself, in total years? How long as this entity?

I applied for an EIN and went to City Hall for a business license in August — and I might even be overestimating that time frame! It’s been a steep learning curve, for sure. Although I’d been writing online since 1998, I’d also been surreptitiously reading entrepreneurship blogs for years, completely unsure of why I was doing so. I even brought this up with a friend at the time, and she suggested that I might be “into” reading about entrepreneurship the way non-horseback riders might be into reading about dressage, despite never intending to get near a horse — but here I am. I suppose I was practicing for doing insane things like launching my first product, an e-course, in my second month as an official business.

What’s an important difference between you and other brands who offer something similar (AKA your clients’ other alternatives)?

I think it has to do with my perspective, niche, and personality. (I snagged those three criteria from a business book I read recently, but I’ll be darned if I can remember which one.) I’ll take the example of my first and current product, although this could apply to the products and services I have on the docket, as well; the product is a journaling e-course called Rawness of Remembering: Restorative Journaling Through Difficult Times. There are plenty of journaling courses out there — “journaling” has its own category on SeekYourCourse.com — but mine specifically says, “I journal because I’ve been through difficult times, and I dealt with it through writing. If you take my course, you’ll not only get a community and a very involved instructor, but you’ll also get techniques specific to restorative journaling.” I’m competing with some journaling courses taught by instructors who are much more publicly established than I am, but I’m also trying to get at a different aspect of journaling because of who my audience tends to be comprised of, and of who I present myself as.

Similarly, I’m currently developing editing services, which are in chrysalis form at the moment.

What would we typically find you doing at 10:15 AM on a Tuesday morning? How about at 4:30 PM on a Friday afternoon? We want the real deal here, not a gussied-up version of events. ;)

At 10:15 AM on a Tuesday morning — well, I don’t blog on Tuesdays, so that’s probably not on the docket. I tend to start working around 4:30 or 5 AM, so I’ve been awake for a while by then. I’m probably working on one of my bigger tasks; today (Tuesday) I was doing some web development and course content for my e-course.

At 4:30 PM on a Friday afternoon, I’m probably doing something light, because my brain shuts down at around 3. I might be answering emails, editing photos for future blog posts, or reading. I wouldn’t be tackling anything too taxing at 4:30 PM on a Friday, so I’d probably be writing fiction — which is taxing in its own way, but not on par with sweating over CSS.

What’s Your Myers-Briggs type?

Your audience probably thinks that this whole Voice Notes thing is rigged, but . . . I’m an INFJ. [Abby’s Note: Not surprised!] Not only that, but all of the descriptions I’ve read about INFJs fit me completely.

What’s your Enneagram type?

I’m an Enneagram Type 4.

What’s your astrological profile? (Sun/Moon/Rising Signs, if known)

I’m a Gemini Sun, and my Sun is in the Sixth House. Moon in Taurus. Capricorn Rising.

Where in the world do you live? And why?

I live in San Francisco. I like that it’s a city, but it’s a small city; big cities like New York freak me out, although unfortunately for me, almost all of my friends now live there. I grew up in Northern California, so I’m accustomed to things like not having seasons except for rain and not-rain, and being able to get amazing produce no matter what time of year it is.

Show Us Your Voice Values 

MY TOP 3-5 VOICE VALUES ARE:

Intimacy, Legacy, Helpfulness, and Transparency

(Abby’s Note: Discover your own Voice Values when you subscribe to The Voice Bureau’s Insider Stuff e-letter. Look for the sign-up box in the upper righthand corner of the site.)

Which of your Voice Values made you say, Oh, duh. Of course that’s me. And why?

I’d say all of them, really. They were all things that I either personally associate with my business, or that are really openly associated with my business and branding.

Choose one or two of your Voice Values & tell us how you can see these showing up in the way you communicate with readers/clients/customers, or in he way you run your business.

Intimacy is a big one for me, especially in the blog. It’s tricky because I started out — like I said, back in 1998 — as a personal blogger, so transitioning to being a microbusiness that values its Intimacy value, and yet requires a certain degree of professionalism, is a fine line that I’m constantly walking. I don’t do purely diaristic entries anymore, although they might seem purely diaristic to ProBlogger types. Any diaristic-type posts that I do have intent behind them, even if I don’t conclude them with an obvious, capital-L Lesson.

That intent, to get to another Voice Value, is Helpfulness. I post to be helpful. Sometimes it’s obvious that I’m working to do so, such as when I describe self-care techniques, or advise people about key things to consider when applying for creative writing grants; my e-course is another obvious method. I also write about the mental health advocacy I do that has nothing to do with revenue generation. But I discovered, not long after beginning the blog, that Intimacy and Helpfulness were more closely tied than I’d realized. Copywriting and copyediting are services that are more directly helpful, but I see myself as being drawn to working with people who are equally interested, or based, in the Voice Value of Helpfulness.

Do you notice that your especially Right People clients seem to be drawn by one of your Voice Values, in particular? How can you tell?

Well, I’d just mentioned that Intimacy and Helpfulness were tied in the way I look at my clients, or my audience. The thing I tend to hear most is, “Your blog, and your site in general, helped me to see that I’m not alone, and that it’s possible to live a fulfilling life even with major limitations such as mental illness.” My Right People have the same aims that I do — they have big dreams, whether that be entrepreneurial or otherwise, and they want to do their utmost to get at those dreams despite the challenges in their lives. How far along on that journey they are may vary, but the core is there.

Personal

Among your close friends, you’ve been called the girl who . . .

decides to do something, and doesn’t stop until it’s done.

What do you love to do or where do you love to go that would surprise us?

I’m incredibly hermetic, but I love this particular bar-slash-restaurant here that I call The Good Time Place. I keep the name of this establishment closely guarded, and I only bring my favorite people there. Unfortunately, I’m probably going to find out a year from now that they’ve been shut down for putting illicit chemicals into their cocktails, because I can’t think of another reason for why I’m always so cheerful there.

Finish this sentence: I can never get enough . . .

white or light pink chiffon dresses. I think I have about ten, most of them vintage.

What’s the biggest misconception you imagine people have about you?

That I’m not funny. It’s an imagined misconception that I hold because I write about serious topics, but I was a class clown of sorts in high school. I also auditioned for the oldest sketch comedy troupe at Yale as a sophomore; I didn’t get in, but I made it to callbacks, where I improvised a monologue in which I pulled a tapeworm out of my mouth while reciting the alphabet. I also discovered that I can do a passable Russian accent.

Process & Atmospherics

Tell us about your creative process in your business. What does it look like?

It looks like me lighting a soy candle and writing, preferably with a lot of coffee available. Almost all of my best thinking is done through writing, whether by hand or on the computer; I once tried to dictate ideas into my phone, which turned out to be an entirely fruitless endeavor, and not to be repeated.

How do you get yourself creatively unblocked, if/when you ever are?

I either go for a walk or read. I don’t actually think when I go on walks. I have a brilliant mathematician friend who walks for miles while thinking through proofs, and I’ve read about Virginia Woolf musing entire scenes and plots while walking. I’ve always admired that kind of ability, but when I walk, it’s impossible for me to think about anything intelligently, so the walk’s purpose is actually to get away from the computer and be in the presence of fresh air. Reading is a more reliable method of inspiration. Nothing inspires me more than reading something brilliant, perhaps because it appeals to my competitiveness. Even reading good sales copy gets me fired up.

Give us your faves

Candle to burn for olfactory ambition: I’m obsessed with using scented candles while working. They have to be soy. They can’t have any hint of spice or citrus. Right now, I’m into Sydney Hale Co. candles from Etsy, which have double wicks and intriguing scents such as Sea Salt + Bay Rum. [Abby’s Note: Thanks for the tip, Esmé, from one candle junkie to another.]

Thing to wear for ultimate working comfort: I dress up and wear makeup when I work; it helps me feel more pulled-together. I do indulge in a pair of ultra-comfortable slippers, though, which I discovered at a convenience store. They look uncannily like ballet flats, which is a bonus.

Pet to have within arm’s reach: My dog, Daphne. I cuddle with her when I need regeneration.

Branding & Biz Dev

What iteration of your website/business/brand are we looking at? (If you can remember!)

I’m constantly tweaking my website, but the general design and template have been around for most of 2013. Jo Klima of The Darling Tree developed and designed it, and I absolutely adore how it turned out. The business and branding are absolutely new, and I imagine things will be shifting and changing on a daily basis — Jo and I are currently working on a redesign that has a tentative launch date of March 2014.

What does being a values-based business owner mean to you? How does it show up in your business/brand?

I couldn’t run a business without being values-based — that’s probably my tendency for Legacy showing up. I want my business and brand to be remembered as much for its commitment to ideals such as Radical Sincerity, which is slowly becoming more of a visible emphasis, as it is for amazing products and services. The day I made the Radical Sincerity Manifesto public, #radicalsincerity became a Twitter hashtag — and I didn’t create it. That sort of thing truly makes my day.

What does empathy in marketing mean to you?

Empathy in marketing is what takes the sleaze factor out of the whole endeavor. Meaning: understanding my ideal customer to the degree where I know what his or her “pain points” are, and can create content and copy accordingly without stomping all over those pain points. It also means creating copy for others with the same considerations.

What big mistake did you make (maybe more than once) in your business that, in hindsight, really held you back?

I’d originally said something about launch timing and strategy, which is for sure an actual mistake that I’ve made. (Hint: Don’t launch over Labor Day weekend.) But I am forgoing that in favor of talking about something else: the mistake of equating my value as a human being with the success of a big project, whether that be my first product, or the novel I spent five years writing and editing. I am not my projects. I’m a human being who’s doing the best that she can, and I have a fulfilling life that looks a lot like being loving and loved by those closest to me.

What business, productivity,  or creativity book — or two or three — has been a revelation to you?

This was The Year of the Business/Productivity/Creativity book for me. Although there were some real stinkers, a few that I derived value from were Blog, Inc. (Joy Cho), which gave me insight though I’d been blogging for years; Breaking the Time Barrier (Mike McDerment), which is pay-what-you-want and rocked the way that I think about pricing and value; finally, Small Business Bodyguard (Rachel Rodgers and Ash Ambirge), which was definitely a wake-up call in terms of business and legalities.

Do you have a business Achilles heel? If so, what is it and how do you work around it?

I’m often tempted by “resource purchases,” especially if they promise results that I feel vulnerable around — right now, that’s anything that says I can grow my mailing list by leaps and bounds, because I’ve been feeling insecure about the size of my list. I fight the urge to spend money on betterment products willy-nilly by bookmarking whatever it is that I’m tempted to buy, and coming back to it later, sometimes over and over again. Doing research on whoever it is that’s selling the product. Checking out their testimonial sources.

Why are you on social media? How do you use it?

I’m on a number of social media platforms, but I’m still figuring out how to navigate them. Some, like Pinterest and Instagram, I’m on for mostly personal reasons, although I have been looking into how to integrate them more strategically. I think that you (Abby) are the best example of incorporating Pinterest into a non-design-based business that I’ve seen. Choosing to create boards for each Voice Value is absolute genius. Twitter seems to be the platform that I’m the most comfortable with; I like the conversational aspect of it, as well as its immediacy.

What’s the one system or process you’ve implemented in your business that you’re proud of?

Installing rest into my day. Easy to forget or ignore, but easier still to completely fall apart from exhaustion. Or grow resentful and cranky without knowing why.

What two or three software programs couldn’t your business function as well without?

Unsurprisingly, Evernote. I first started using it when I was working at my 9-5, and I’ve continued to use it for everything — planning classes, outlining and preparing freelance pieces, recording compliments to look at later when I’m feeling lousy, and so forth. I’m also a new fan of Lightroom for photo editing, especially with VSCO’s film emulators.

Who’s your secret business mentor or inspiration, or two, or three? What do you appreciate about these brands?

I really respect what Jess Lively is doing with her business and blog. I first discovered her through the inspirational site Spring (now defunct), and recently rediscovered her site, With Intention. She’s got something like fourteen years of business experience, and emphasizes good design and intentional strategy in a way that I admire. I also think Tara Gentile is brilliant — I’m doing her 10 Thousand Feet mastermind this year. We have the same haircut, which I think is a good sign. Finally, Paul Jarvis is someone whose somewhat unconventional approach to business I find refreshing.

What’s the weirdest compliment you’ve ever gotten that’s business or branding-related?

Quote: “Just from reading your blog, I’ve been a little inspired to reach out to people I’ve cared for in the past to just tell them how I had/have loved them.” I’ve never directly written about that subject, but it heartens me to know that a reader had that experience as a result of my writing.

I used to think I had to be X or I needed Y to succeed in business, but now I realize that’s not true. What’s X and/or Y for you?

I used to think I had to be extroverted to succeed in business, but now I’m realizing that’s not necessarily true (said the couldn’t-be-more-introverted-if-she-tried introvert).

Right People Rules 

Give us one or two traits you really appreciate or value about your Right People readers and clients. What makes this type of person such a good fit for the way you deliver value?

I appreciate hope and work ethic in my Right People readers and clients. It might seem like a strange combination, but I think I most appeal to, and work best with, people who remain optimistic despite their struggles. And I have little tolerance for people who aren’t willing to work for what they want, probably because I have little tolerance for laziness in myself.

What’s the best compliment you’ve ever gotten from a client?

Oh, gosh. I actually keep these in an Evernote document (shout-out to Michelle Ward, who inspired this practice), so — this is one of the best ones I’ve gotten: “I have to tell you that you are so brave, and doing good that benefits all of us. Even if you never wrote another word, or published another work. I just overwhelmingly felt that by writing — beautifully and honestly — about your struggles, you’re helping to change the tide of how these things are viewed. You are a comfort to people that find your words. You are a bright light in the darkness.”

What sorts of joint venture or collaborative opportunities are you open to in the foreseeable future? What sorts of people or businesses are you looking to link up with?

I’d love to try and do some sort of collaborative in-person workshop. I’m not sure what form that would take, but I’m interested in nontraditional writing experiences. I’ve taught creative writing in the standard college environment, and that holds absolutely no interest for me. As for potential collaborators, bring on the kind-hearted, the fiery-minded, and the almost unreasonably ambitious.

In the comments, we’d love for you to:

Say hi to Esmé and let us know what really resonated for you in this Q&A. We’re listening and looking forward to saying hello.

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