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Want your own About page atelier?

by Abby Kerr

in Uncategorized

About this column

At the risk of sounding fancy pants, I will admit to loving the word ‘atelier.’

Maybe it’s because I used to own a French-inspired boutique.

Desktop menagerie in my About page atelierMaybe it’s because I’m part French, through my great-grandfather of mysterious patrimony.

And while my Write Your Authentic About Page course isn’t exactly an atelier (it’s neither a writing workshop in the classic sense, or a studio), I can’t think of a more delightful way for you to luxuriate in your course experience than by creating your own at-home About page-writing atelier.

Picture this:

Four weeks in February.

Your home studio/kitchen table/couch/bed/back porch.

Your mobile device of choice to stream the Mp3s and read the transcripts.

Your option to submit your work-in-progress (or your currently published About page) for critique in a screencast that I’ll share with the whole group — or not. Remain totally private. Let your About page atelier be your own little sacred hour or two in your workday.

Light your candles.

Ready your tea/coffee/Kombucha/green smoothie/lavender soda.

Don your best writing wear — your favorite yoga pants and wool socks, your kicky dress and leather boots, your worn-in jeans and sweater with elbow patches. (Preferably not all at once.)

Make this About page course about YOU.

Do it your way.

No fast-moving Facebook banter to keep up with.

No clunky back-and-forth of peer workshopping with someone whose skills and judgement you’re not sure about, anyway.

Just lightweight, flexible learning you can keep pace with — two lessons per week, in your Inbox, for four weeks — or save for one fell swoop at a later date.

I’m certainly not saying that writing your own About page is easy. There ‘s always some getting-over-yourself to be done anytime you’re writing about yourself. For me, too.

But writing ABOUT yourself, like most things, is a learned skill. An embodied mindset and a practiced skill set.

You can’t embody these mindsets and master these skill sets overnight. I’d be lying if I told you that crafting the all-important About page is as easy as one, two, three.

But learning to write better copy doesn’t have to be HARD. There’s no mystery to good, compelling copy that has the potential to make your Right People take action — but (just as you suspected) there IS some magic. And lots of practice.

I’ve designed Write Your Authentic About Page to serve up all three: de-mystification, that unnameable magic, and practice.

Course registration is now open, so join us today.

Teachers and authors, coaches and healers, artists and advocates, course creators and an ethics consultant are already enrolled, and I’d love to have YOU.

In the comments, please share:

What does your version of an at-home (or out in the world) writing atelier look like? Where, when, and how do you create the conditions to get your best writing done?

 

 

{ 1 comment… read it below or add one }

Molly Morrissey January 28, 2014 at 11:24 pm

Having studied architecture, I’ve very familiar with the concept of atelier. I feel like I’ve been in copy writing studio for the last couple of weeks as I polish up the rest of my site. So I LOVE the way you are describing this course, here.

I can’t wait to studio my About page. To atelier it. The final workshopping that it might need – or more accurately – that I might need, to take my copy writing skills into my next year where I’m reaching higher with everything.

I used to love the single-minded-ness of studio work – the digging deep and staying open to fresh ideas or perfectly-timed critique. And knowing that each project had a well defined beginning and end. Just like this class. I’ll hold my memory of my architectural studio work as I delve into February. Can’t wait!!

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