Here’s the thing: we like to make business hard.

Harder than it probably needs to be. There are plenty of things about running a company of any size that are hard enough as it is. Taxes come to mind. Also, deciding whether and how to scale. And maybe deciding on your brand’s color palette, if you are a person who loves ALL THE COLOR.

The creatively entrepreneurial mind likes to complicate that which doesn’t necessarily need to be complicated. Partly, that’s because you’re gifted: you recognize the beauty of complexity, you appreciate nuance, you want to hold hands with context always and forever. These are traits that make you a natural born business owner, especially one that’s The Voice Bureau’s type of Right Person.

One thing that, perhaps surprisingly, should NOT be hard is figuring out what to write on your blog.

And how it connects to the big picture of what you do, why you do it, and who you’re doing it for. Yes, seriously.

Your blog should be like the (not so) secret diary of your business’s brain, heart, and spirit. It should tell your Right Person exactly what they want to know (but maybe didn’t know they wanted to know) about the very thing you do, believe, offer, value, create, sell. It should answer questions they didn’t even know they had, but really, the answers to these question are everything for them.

This may all sound intimidating, but the truth is, everything I just said in the paragraph above is already encoded into the DNA of your business. And you, my friend, made that DNA. You know it. You are it.

When you trust your business’s DNA — when you trust yourself — then blogging becomes fun (again. or maybe for the first time ever.).

If you follow what’s in your business’s DNA, blogging stops being hard. And it becomes more effective, because you’re catering to your actual Right Person, not some idealized version of who you think that is or who you want it to be.

We all enjoy conversations about our favorite themes and topics. You know that friend you just can’t wait to get together with because you get to indulge in your favorite discussions, AND you feel seen, met, heard, witnessed, and responded to? That’s how blogging can (and should!) feel, and that’s also how your Right Person feels when he or she reads your best and most DNA-aligned stuff: seen, met, heard, witnessed, and responded to.

Good blogging from a connected and aligned place is a form of delight. And delight is FUN.

Good blogging — FUN blogging — can and should be planful and purposeful, too. It’s all part of the same motion. When you own that your business’ DNA is exactly what your Right Person connects with, and when you stop fighting it and allow yourself to develop a plan that caters to who YOU really are, blogging is going to be easier, more fun, and more effective.

Our latest course, Run Your Business Like a Magazine, is designed to help you put a content strategy in place that honors your business DNA and makes blogging fun — for you, and for your readers. Enrollment is open through February 5, 2017. We’d love to have you with us in this 4-week, step-by-step, build-your-content-strategy-and-let’s-get-to-the-fun-already experience.

In the comments, I’d love to hear:

Is blogging fun yet? If not, what seems to be standing in your way?