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A Personal Message and an Update from Katie

by Katie Mehas

in The Bureauverse

About this column

“You guys . . . the blog post is coming from inside The Voice Bureau.” Let’s talk insider stuff.

Hi, there —

Katie here. It’s been a while!

Since last we talked—a whole year and a half ago?!—lots has happened. Like, lots. Some of it was life, which happens. Some was the world, which, oof, definitely happens. And some of it was a shift in my business life, which I want to tell you more about today. (And why it matters for you—don’t worry, I’m getting to the good stuff soon.)

It all starts with my best friend (and badass marketing genius/all-around amazing person), Emma Alvarez Gibson.

Emma has been a key member of The Voice Bureau’s copywriting coterie from day one, and far and away my favorite to work with. (Sorry, other coterie members: you’re all awesome, she’s just that good.) And the more Emma and I worked together over the past 10 years, the more we wanted to work together…which is exactly what led us, almost exactly a year ago, to found our own marketing, branding, and PR agency, Dossier. Basically, I’m obsessed with this business. It’s so cool.

Which brings us to today.

I’ll just say it: I’ve been neglecting The Voice Bureau. We’ve been active; we’ve done some amazing projects with some fantastic clients, but I haven’t been blogging or creating new course content or engaging with YOU, friends of The Voice Bureau who deserve more connection from me. (And who, honestly, I’ve really missed!)

That’s why, effective immediately, Dossier is taking over.

What does this mean for you? Well, our emails will come from a different address. They’ll look a little different, design-wise. I’ll send them out more than once a year (or Emma will, because you’ll be hearing a lot more from her soon, and you are going to love her). Future blog posts will be over on the Dossier site.

Full-service offerings from The Voice Bureau won’t be going away; they’ll be handled by Dossier. And, effective immediately, all of The Voice Bureau’s existing courses will be available exclusively as a self-paced purchase.

And because I would absolutely love for you to get to know Dossier and see exactly why I’m so obsessed with what we’re doing, we’re offering a handful of very special, limited-availability ways to work with us.

Our VIP Single-Day Intensive is a whole day with both Emma and me to focus on the area where you know you need the most help. You could end up with an editorial calendar for your blog and social media. An entirely new website. All new copy or an email sequence or an amazingly simple but effective funnel. Strategy for days (or, okay, probably closer to a year). You get both of our brains for an all-day, ultra-productive work session, with all of the clarity, focus, and freed-up time that comes with checking big, important projects off the list. This deluxe day wouldn’t be complete without gorgeous treats and surprises, so you can expect those in the mail. Plus, lunch is on us. (Seriously.)

All of you who have reached out over the years asking how quickly we could do some writing for you or if it was possible to have a new website in three weeks so you could make your big launch? This is your chance. For the first time, my answer is an emphatic yes.

We’re also launching an absolutely awesome brand-building solution that is, frankly, kind of magical. Our DIY Brand Alchemy Kit is for you if you:

  • Are looking to build your very first website
  • Need to develop a cohesive brand identity and online business presence (so you can grow and flourish during this bizarre time we’re in)
  • Aren’t quite ready to invest in the full white-glove service
  • Are hardcore DIY-or-die forever
  • Are delighted by receiving deluxe surprises in the mail (oh yes, this is a real, pen-and-paper, in-your-hands kit—with a digital component, in case that’s easier for you)

If this sounds like you, our special discounted presale is available right now. Our kits are packed with lush, uber-helpful stuff, all focused around an ultra-detailed coursebook that guides you through the process of: determining your ideal client, establishing a visual brand identity, developing your brand voice, coming up with a (COVID-proof, growth-friendly) signature offering, naming your business and/or products, and setting up and promoting your own website (with concrete plans and templates!)—plus some seriously fabulous treats and prizes and extras, because that’s how Dossier rolls.

Of course, if you’re looking for something a little more traditional, we’re available to build websites, write copy, plan email sequences—whatever done-for-you marketing, branding, or PR you might need. Just reach out. We’re happy to chat.

So there it is! That’s what I’ve been up to. How about you? How’s your business doing in this post-COVID world? What do you need help figuring out? Are you ready to grow? (Because oooh, the time is now!) and let us know. And you can expect to hear much more from us soon.

 

‘Til next time,

Katie (and Emma)

 

P.S. We’d love to connect with you on social media. Drop us a note on Twitter, Facebook, or Instagram and say hi!

P.P.S. You’ll probably notice me going by a different last name over at Dossier. Part of Life Happens™. It’s still me, I promise.

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