Once we published The Voice Bureau’s service pages for web copy and content writing, I felt a deep, settled, relaxed yes sink down into my bones.

CLICK HERE to see a round-up of our most popular writing services, with rates.

You’re even sitting differently, my sweetheart told me, giving me the once-over as we pulled out of the driveway on one of our short country roadtrips through the Walla Walla Valley. I feel it, I said. It’s getting that services page up. It just feels right.

(Apparently my puppy could feel my deep relaxation, too, as he fell asleep with his chin in my hand.)

Our ‘official’ web copy and content writing services have been a long time coming, given that the site has been live for seven months now, as of the date I’m writing this post.

We relaunched the site as The Voice Bureau in November 2012 (I formerly did business as a one-woman show, Abby Kerr Ink; our Facebook page still bears the old name due to some sticky re-naming rules of Facebook’s).

We soon after rolled out Empathy Marketing, Tami and I, which is our premier service and most holistic marketing solution for values-based microbusiness owners.

And if you follow my work closely, you know that I’ve been at work on the Voice Values Profiles, beautiful digital dossiers that help you understand how you show up for your community of readers, prospects, and clients when you communicate from your voice of natural ease and power. My goal is to release the Voice Values Profiles into the world Summer of 2013.

And yet, somehow, I never found the time to get our copywriting service page launched.

Despite all this other marketing activity at the forefront, we never stopped writing copy for our Right People.

In the background, we’ve been running client copywriting projects that came in via referral, helping solo-owned businesses bring new brands online, or revamp and realign existing ones. With the support of my team, I’ve been busy building out systems that would allow us to serve many more clients each month, each quarter, each year, than I’d previously been able to handle writing copy for on my own — without having to keep people on a waiting list (tapping their toes), or raise prices too crazily high.

I think we’ve found our sweet spot when it comes to copywriting.

I haven’t always felt this way about it, though. In previous iterations of my business (back in my Abby Kerr Ink, one-woman show days), I’d lopped copywriting off of my services menu more than once, out of sheer frustration. I’d get exhausted by how far out of project scope I’d have to go to get a client some good results from what we created together — because as we all know, words on a web page are never just words on a web page. They create a world, and if the world is one in which you’re asking someone to buy something, there’d better be a strong foundation under that world.

In other words, I ended up teaching clients (many times new-ish business owners, or new to doing business in a digital marketplace) a lot about their own marketing approach, their signature brand voice, and the Important Conversation their Right Person wanted to have with them online — stuff I never billed for, never set out to offer, but realized part-way into the copywriting project that to leave this fundamental stuff OFF the table would be doing the client a disservice.

I needed to figure out how to marry all of this into a complete approach, and so I built out other pieces of The Voice Bureau’s core infrastructure before publishing the services pages for copy and content writing.

The end result: we’ve built a framework for copywriting that starts where you and your brand are today, and ushers you elegantly into the next phase of your business.

You’ll arrive there, standing on your own two feet, with copy that is clear, and optimized with empathy, so it moves your Right People site visitors from chemistry — that initial spark of ah! resonance — into conversation, which leads to better conversion (i.e. selling more of your products and services).

And the next time I head out on a country drive, I’ll be thinking about the next thing we’re working on to help you connect with your Right People more intentionally and meaningfully. Because there’s room for that now.

Please come on over and see if our approach to writing web copy and content is a great fit for you and where you want to go in your brand conversation this year.

In the comments, I’d love to hear:

What’s the THING in your business that, when you finally got it done/shipped/published/off your plate, made you feel a deep, settled, relaxed YES in your bones? Tell me about it.