Voice Notes is an occasional special feature. We take you inside the online brand presence of a business owner we think you should know — through a dozen evocative sentence-starters.

Abby (Chief Voice Bureau Officer) says:

I am so pleased to share a Voice Notes feature today on the unstoppable Sas Petherick, a Londoner (by way of New Zealand) coach and writer who I’ve been thrilled to work with on web copy and brand voice development. Sas has an unmistakable style (that we were careful not to over-groom) with a natural, easy, fun-to-follow voice. The timing of our feature coincides with the launch of her emBODYment program. emBODYment is for women who want an easy, conscious, trusting relationship with their body. Sas describes it as “a mind-body-soul mash-up of my own experience of losing 65 pounds, and my coaching toolbox (which is the size of Texas). ” There’s so much gorgeousness inside this work she’s created, and a strong focus on community. I’d be happy to hear you checked it out. (As of May 1st, 2013 — registration is open NOW.)

Sas Petherick, Coach & Writer

Sas Petherick is a coach, a writer, and the creator of the emBODYment program for women.
Find Sas on Twitter; Facebook; Pinterest; InstaGram

My top 3-5 Voice Values are:

Love, Intimacy, Audacity, Power, and Depth. (Note: Discover your own Voice Values when you subscribe to The Voice Bureau’s Insider Stuff e-letter. Look for the sign-up box in the upper righthand corner of the site.)

The iPhone app I wouldn’t want to live without it:

Tube Deluxe — essential for Londoners.

I find the richest social media conversations take place on:

Twitter, because it’s a many-headed stream of consciousness, with folk collectively weaving a story of sorts (I always thought James Joyce would totally get into Twitter). [Abby’s note: Ooh, he’d be a Twitter natural.]

On social media, I find I get most triggered when I see:

Misuse of the Oxford comma.

The album that feels the most like my brand is:

Workers Playtime. Billy Bragg is an English troubadour of the highest order and this album is jam-packed with the stuff of life: love, heartbreak, belief, and unapologetic liberal rants! Plus, there is something quite magical about work that feels more like play.

I do the work I do because:

I can’t not do this . My whole life, people have told me their stories and sought my counsel when all I could really offer was empathy. When I trained as a coach, it was like going from playing ping-pong with my bare hands to using a smart red paddle.

The best moment in my workweek so far has been:

Sharing some happy tears with a client who’d had a heart-opening conversation with a member of her newly-blended family. I am thrilled to witness her journey.

An unlikely source of creative inspiration for me is:

My fellow Tube commuters. Each morning I tweet out a Haiku about the most interesting person in my carriage (search the Twits for #tubeku). [Abby’s note: God, I love this!]

If I couldn’t do the work I’m doing now, I’d be:

The owner of an awesome café in Tetbury – an old English village with a cobbled market square and my favourite bookshop in the universe. I’d also like to bring back bartering.

I can never get enough:

Of New Zealand. My home country has my heart.

The truest branding advice I’ve ever heard is:

Be a voice, not an echo.

What I really wish you could see about yourself is:

Everything you are looking for is waiting right inside you. It’s never too late.

In the comments, we’d love to hear:

What inspired you in this Voice Notes feature on Sas? We look forward to connecting with you in the comments.