An Open Letter to My Right People

An open letter to *my* right people.

To my right people:

I’m coming to you here and acknowledging that you know that I know you. These are the kinds of conversations I love to have — deep, straight to the heart of things, and descriptive {not prescriptive}.  Let’s stop messing around here and scratching the surface of the reason we hang out together. Let’s go all in.

It’s curious to me that I’m writing this letter because I know that you get it and when you get stuff, you don’t need or want people to keep spelling it out for you. It’s enough for you to make your own most powerful meaning, own it, and continue on.

But sometimes you have to draw a line in the sand. Or in the foundation. Right now, I’m writing to you as if I’m writing in the wet concrete foundation of what I’m building here at Abby Kerr Ink. You are written into the very foundation of what comes next.

This, right-here-right-now, is a very public gesture from me to you.

People like you and I tend to keep a composed face in public — we’re really good at showing only what we want to — and only behind the scenes do we get truly deep into it with our intimate inner circle. {And yes, we go deeeeep there.} The public version of ourselves we present — which is an authentic slice, because being real and straightforward and cards-on-the-table is highly important to us — is a potent version, but it isn’t even almost the All.

You and I, we care deeply about the All. Not only within ourselves, viewing ourselves holistically, but in our relationships with others. We tend to the whole and notice how all the parts work together to comprise the structure or the community. Because of that, we monitor and edit and revise and curate — not only our work lives and our offerings, but ourselves and our messages, too.

I know you well. You know me well.

And so, you’ve known that here, all along, I’ve been speaking to you. This whole time, you’ve been able to read between the lines and see where I was wanting to take you. You’ve sensed and known that a day would come when you’d be suiting up and following in my footsteps. Maybe I’m years ahead of you in terms of business growth and maybe I’m not so very far ahead at all, but you know that what I’m writing about here and have created for you in our one-on-one work together is exactly what you need and are ready for. Hell, you’ve been ready for this for years because the way I put it out there speaks to who you’ve been and know yourself to be.

You’re a details person. It hasn’t escaped you that I’ve written to you here already. {Thank you. I know you understand what that means to me.}

Because we’re into nuance, there are some other characteristics common to us that I want to acknowledge today in this letter, too:

We’re not always so easy to relate to at the outset, are we?

We stand apart and set ourselves apart, not out of snobbery, but out of the sense we have of ourselves of being watchmen, reformers, leaders, commentators, curators, directors, and officiants. We look out for the whole. We relate to feeling as if we’re the only one doing that, or doing that in the way that we can. {The first part can be a stumbling block. But about that last part, we’re right.}

But when you get into that inner circle with us  — {I like to think of my own inner circle as my ‘brain coterie’} — you know that we’ve got hearts made of love and light and unbreakable filament. We feel deeply but we usher those feelings into a shape that works in service of the whole.

We love the foundation. But this does not mean we’re beginners. We weren’t even particularly beginner-esque when we were beginners. Even in the eyes of others. We see rapid growth in most everything we put ourselves to. We push ourselves through those first foundation-building years with trademark aplomb because we see where and how we’re needed. We seek our particular brand of expertise and we get inside it and live it out. We get the help and development we need where and when and from whom we need it. We implement our learning like hell. We cop to where we’re most useful. We get in there and frickin’ own it.

We’re strong and expansive but particular and we’re gracious, almost unfailingly so. This is why people are attracted to us, in business and in ‘real life’.

It’s unfathomable to us to live a life in which we’re not working on building our dreams to reality.

Yes, I get this about you.

Today, I need you to know that I see that in you. And I honor that deeply. Getting to know you better — through working one-on-one with you as a right person client, through creating content for you and gauging the reaction, through our convos in the backchannels, and through trusting myself to lead — has allowed me to arrive here, right now, in this newly gorgeous moment, where I’m writing this letter to you.

And I want you to know: everything I’m working on right now is designed to support you in getting to your next most gorgeous iteration of your particular brand of expertise.

I build gorgeous, addictive brands that are extremely compelling to their right people, and I teach other creative entrepreneurs how to do it with their own brands through the power of savvy editing. I’ve done this twice now — once with my first business {a nationally award-winning brick and mortar retail boutique with an online component}, and now with Abby Kerr Ink. And I’m doing it again with a new brand I’m developing to serve my indie retail audience {so you won’t hear much, if anything, about that brand over here}.

This conversation right here? This is the convo I’m about the business of having. And if you know I’m talking to you, you’re really going to like what’s coming out of Abby Kerr Ink studios over the next seven months.

Over the next few weeks, you’re going to see me roll out a creation that’s been on my radar for you for months. It’s called Freeing the Voice of Your Business. I’ll fill you in on the details soon. For now, I want you to know that it’s on its way.

If you’re not yet on my Inklings weekly e-newsletter list, you can sign up right here. I’d love to have you. When you sign up, you receive my free 10-part e-course, Creating a Truly Irresistible Niche, which has gotten rave response from my subscribers, but is being retired soon. Sign up now and you’ll get this course plus I’ll offer you access to the new free offering when it’s ready.

Thanks for reading. You’ve got a lot going on. I love that about you. I love who you are. Thanks for taking such responsibility for yourself and the entrepreneurial realm you’re building to support that freedom-loving life you want.

P.S. If you read this and are decidedly not vibing with what I’m saying here and where I’m taking my people, that’s quite okay. We’re not a great fit for each other and it’s better to know that sooner than later. You are free to get what you need in a different place.