About this column
The entrepreneurial realm of you.
We’ve been talking about it around here for a while. Today is where we get evocative and start to build.
If you want to track back, here’s where I first talked about the importance of you envisioning your realm for yourself rather than accepting other people’s interpretation of you. And here’s where I released a free downloadable primer for you on the mindsets needed to rule your realm. Please get yours if you haven’t already. I made it for you.
Build it strong and gorgeous, babe. I know you want to.
Powerful, sustainable creative businesses don’t arrive overnight, fully-fledged. You evoke your entrepreneurial realm into existence, layer by layer, starting with the foundation up.
EVOKE [ih-vohk] – verb
1. to call up or produce
2. to elicit or draw forth
3. to produce or suggest through artistry and imagination a vivid impression of reality
Enough with the block quotes. Let’s get visionary.
You’ve been building your business online for a while now. I know your instincts are good — you’re here, aren’t you? ;) But I know there are gaps in your construction that need to be filled with something mega-potent-powerful. It’s called your vision.
Let’s talk about this post for a minute, which has been one of my most popular up to now, about describing your marketplace for yourself so that when you’re marketing, you’re really going market-ing.
Knowing what your marketplace looks like is about seeing, feeling, hearing, and experiencing your ideal people in the world you create for them — the world that is your most gorgeous, powerful brand platform that’s an utterly pure and potent expression of you, your gifts and talents, and your love — before it fully exists in the actual now.
This is not woo-woo. This isn’t LOA. This is not exactly mental vision boarding, but if you’re an especially visual thinker, it might be useful for you to think of it in that way.
The work I’m here to do with you is this: ruffling up your mind and your spirit to perceive what you want to build — so that you know what you’re building, block by block, decision by decision. Because you, yes you, are the architect, the contractor, and the workwoman. You’ll be inspired and supported by many amazing resources, peers, and mentors along the way, but ultimately, it’s you who does the work. Your work on your foundation. You’re the broad stroke painter and the fine detail finesser.
As entrepreneurial realm builders, we evoke our construction with ideas, messaging, and signals both visual and intangible. Every move we make speaks volumes about who we think we are and what we know is possible for our people.
Here are some of the foundational building blocks you’re going to learn how to evoke more powerfully as you hang with me over the next little while.
- your business’s guiding message
- your offerings and the way you present them
- your personal presence within your brand
- the voice of your business — from copy to your actual speaking voice — as well as the bigger conversation you’re having and the particular flair you put to it
If you want a quick start, check out this guide I wrote for my friend Illana Burk’s Short Attention Span Guides series at Makeness*. It’s called The Suite of Signals: Discovering and Expressing Your Brand’s Unique Point of View and it’s a primer on getting the signaling right from the foundation upward and outward. ‘Cause I know that’s where you want to go.
*Affiliate link
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