‘Brand voice’ is one of those amorphous concepts that everybody loves to talk about, but it can be really darn hard to get your mind around. What exactly IS it?

Brand voice is your signature style of communication. Your brand voice isn’t just how you sound: we believe it’s an entire suite of signals that gets translated through your brand identity — visually, in terms of site copy, and everywhere you go where you’re representing your business or your message.

But brand voice can sometimes feel a little clunky. We get that. Especially when thinking about your own brand voice.

As brand voice specialists, we’ve decided to make it super easy. We even have a methodology, based on an empathetic approach to universal human nature, that can tell us (us includes YOU), a lot. By understanding your signature mix of Voice Values (AKA your brand voice) we get to understand who would be most attracted to you as a reader and potential buyer, and why.

Introducing Brand Voice & Audience Immersion, our newest personalized consulting experience.

We’d love for you to take a look. There’s even a fun preview video on the sales page, where we take you inside our methodology and inside one of the Unveiling sites we’ve prepared for a client.

We look forward to getting our eyes — and our methodology — on your work in the world, and giving you a fresh view of who would value it the most.

(Image credit.)