Today is my birthday and it’s also the one-year birthday of Abby Kerr Ink. I love it when time aligns to deliver us into an auspicious moment. Before I dig into my birthday pie {I prefer it over cake}, I’ve got an announcement.
Yesterday I explored the phenomenon of brand evolution and told you I’ve been in the process of one for the past little while. Deepening. Unfolding. Real-izing.
I’m ready to open up to you for the deeper conversation that’s been distilling in me these many months.
I’m calling you to rule your realm. Yeah, you.
Having worked this past year as a copywriter and a consultant/coach focusing on brand development, business concept and voice, niche-y marketing strategies, and stuff like that, I’ve been very observant of who else is working in the same space. {You can see when people are moving in their genius and when they’re just offering one of many things they’re “better than most” at. There’s a big difference.} While I knew that I had some great stuff to offer in all of these domains, I also knew that these offerings weren’t an expression of the fullness of my point of view. They were tools contributing to what I had to teach, but none of them were the essential piece.
I’ve spent the past few months pushing firmly toward that essential piece, elucidating it first to myself, then to my inner circle, polishing it up until it gleamed and resonated.
Today I can tell you that I’ve identified my strangely powerful talent, the teaching I bring to the table like no one else, the work I feel my way into. In other words, I couldn’t teach someone to do exactly what I do, because it happens on a cellular, intuitive level. It’s a distillation of the way I perceive and move through the world.
There are two revelations I’m imparting today.
No. 1 I’m a brand editor. I help you up your addictability factor, so you can rule your realm.
Whew. That feels like a giant coming out.
As a brand editor, I’m the person you call on for an accurate, crazy well-articulated impression of your project or your presence. My take is a thousand times deeper than “that looks great” or “yep, that sounds fine — right on!” I sense the ether your brand is swirling in. I imbibe the vibe you’re putting out there and give it back to you in words and recommendations.
You can do something with words and recommendations. You can’t do anything with I don’t knows, maybe this’ll works, and am I moving in the right directions.
I edit “going places” into gorgeous.
I show you what to develop and what to ditch when it comes to building and sustaining the Realm of You in the online space and beyond.
For more about what I do and how, check out the new This Is Me page.
I’ve sharpened up my read on my ideal client, too, and I know exactly where she needs to be in her journey to get the most from me. Is it you? Take a look here.
My limited availability signature brand editing service is in development. If you’d like to hear about it before anyone else, subscribe to Covered In Ink, my advanced notification list. Note: Covered In Ink is different from Inklings, which is my weekly e-newsletter. Covered In Ink is solely devoted to dishing out the inside scoop before I lay it down anywhere else.
Now for the next revelation I’ve been distilling.
No. 2 It’s time for all of us to move from talking about niches to talking about realms.
Better yet, it’s time for you to start thinking about the Realm of You.
The niche conversation? Totally still relevant. I stand behind every nichification teaching I’ve shared {and there have been a lot of them}. But it’s clear to me that the idea deserves a more expansive and less loaded word than ‘niche’ and that word is realm. Next time, we’ll explore the shift in phraseologie, and how it adds up to a much more lucrative point of view for you and your business.
I’m really looking forward to this particular year. I hope you are, too.
Now I’m going to get a piece of my birthday pie. {Please let it be lemon.}
{ 19 comments }
Hello, you.