About this column
Sendin’ out some hot entrepreneurial love.
My intention is that this be a quiet little post full of what I think is true. And the truth will taste like love and chili peppers.
As I type this, I have a list of 50+ {100+?} blog post ideas categorized by Evergreen Content, General Content, Indie Retail Content. These are all in waiting in various stages of draft mode.
As I type this, this is a busy week, which is a prelude to a busy rest of the Summer. I see project upon project, which is a great thing.
And as I type this, at the heart of it all, I see this blog. And I want to make sure that every time I push Publish on my blog, I’m posting content that feels worth it. Worth it to my right people, but also worth it to me in the larger sense of what I really want to do in my business and feel called to do {called, as in, on a DNA level}.
So today I asked myself, what do I have to share that is at the absolute heart of the work I do in the world? The absolute crux of what I give to my clients? The absolute pith of the pepper that is Abby Kerr Ink?
Because that’s the stuff that I need to mash into every piece of content I put out there. Mash in, like a pepper into guacamole. The steamy little kick that takes everything up a notch.
And for me, this work I do — the work I create for clients for pay, and also that which I give freely, and also that which I aim to teach — is about love. Sweet, fire breathing love.
Copywriting and coaching for creative entrepreneurs is my niche. But vision, love, and phraseologie and how those elements interact with our entrepreneurial design and outward from there, the way we connect with our right people, is my micro niche.
I frickin’ love my micro niche. It gets me hot. It keeps me up at night. It stands in for a multitude of absences {scary, I know}. It makes me feel full when I’m engaging in it well. It’s as good as food. Some days, my work feels like poetry. {Some days, and some days are enough.}
I can’t think of a better gift to give to my right people. I can’t think of a better thing to blog about. I can’t think of a better topic to write to my list about.
When you think of every action you take in your entrepreneurial life as a burning hot love letter to your niche, it changes the game for you. And for your right people.
So why are you entrepreneur-ing?
What is this all really about for you? What’s the purpose of all this dithering around? Do you want to write burning hot love letters to your niche?
If not, is there something else you need to take a closer look at?
Hello, you.
{ 6 comments… read them below or add one }
I’m like you, I do this because I love it. I do it because nothing else compares to the feeling and fulfillment that comes from pursuing this dream. I’m “entrepreneur-ing” because when I survey the career landscape, it is now the only area of color in an otherwise faded black and white scene.
I love my people too and sincerely hope that my efforts make their lives better. I want others to feel the same freedom that I have. Ya, it sounds cheesy…but only to people who don’t understand. Other than my family and my beliefs, I am most devout to becoming an entrepreneur. In fact, I do so BECAUSE of my family and my beliefs.
Fantastic post!
I’m like you, I do this because I love it. I do it because nothing else compares to the feeling and fulfillment that comes from pursuing this dream. I’m “entrepreneur-ing” because when I survey the career landscape, it is now the only area of color in an otherwise faded black and white scene.
I love my people too and sincerely hope that my efforts make their lives better. I want others to feel the same freedom that I have. Ya, it sounds cheesy…but only to people who don’t understand. Other than my family and my beliefs, I am most devout to becoming an entrepreneur. In fact, I do so BECAUSE of my family and my beliefs.
Fantastic post!
Now, if I could only summon the energy to work on my fitness the way I feel energized to work on my business! :)
Now, if I could only summon the energy to work on my fitness the way I feel energized to work on my business! :)
Oh, I’m pretty sure that I’m going to disregard the last statement as it applies to me. LOL
Oh, I’m pretty sure that I’m going to disregard the last statement as it applies to me. LOL