Brand Voice, Right Person Customer Profile, and Content Strategy Services
Brand Voice, Right Person Customer Profile, & Content Strategy Services
What is your raison d’être?
When you sit down to work, something lights you up. Inspires you to keep at it, even when the hours are long and the pay is tiny. Reminds you of the amazing people you serve, the important work you do, the difference you make, the fun you have.
Something keeps you going. And that something is what matters most of all.
Understanding what your business is all about is the foundation of everything you do.
If you’re not completely clear on the who, what, why, and how of your brand, there’s a very good chance your marketing efforts — even your business efforts — are going to fall flat. Because knowing the value you bring your clients? Why, that’s fundamental.
It’s okay if you’re not clear right now.
Whether you’re just starting out or rebranding — either because you’re ready to expand or shift direction or because what you’ve been doing just isn’t working — you probably need to sit down and take stock.
Who is your Right Person?
What do you do for them that no one else can do?
Why do they come to you, specifically?
How can you best support them — in a way that feels right for you, too?
Before we even sit down to write a single word of copy, these are questions we need to ask — questions that require a thoughtful, accurate response. Feeling stuck? That’s okay, we can help you find the answers (whether or not we’re writing your copy or creating your website).
Who We Are
The Voice Bureau is a talented coterie of copywriters, led by me, Katie Mehas, Creative Director, and founded by Abby Kerr.
Because our Brand Voice, Right Person, and Content Strategy services are so personal and so specialized and so fundamental to how you present your business, I personally handle all of our consulting projects, bringing my years of experience in the small business world to work for you.
Ready to learn more?
Here’s how The Voice Bureau can support your business:
— and here’s what’s included in our rate for each Brand Voice, Right Person, and Content Strategy service:
A. Right People Profiling Questionnaire. Our well-honed ideal client-profiling approach gets us quickly to the heart of who your ideal site visitors are, so we know who we’re writing copy for.
B. Info-Gathering Creative Intake Questionnaire. This written intake Q&A helps us grok the details we’ll need to support your business.
C. Production Calendar. We’ll keep our project on track and delivered on time.
D. Personalized feedback on your business goals and direction. We deliver our Brand Voice, Right Person, and Content Strategy documents via Google Docs, and each project is personally written by me (Katie, The Voice Bureau Creative Director) to ensure that your business is getting the full benefit of my years of experience.
Robust Right Person Profile
We start with your ideal client or customer’s Buyer Type, Intrinsic Asset, and Growing Edge, but based on other signals, we also notice and name all the nuances that make your particular Right Person the perfect buyer for your brand.
Brand Voice Analysis
This is a rich narrative exploring how your top 3-5 Voice Values play together to comprise a tone and style totally unique to you, plus why that brand voice is a perfect match for your Right Person. This is an enhanced and expanded rendition of Abby’s popular (and no longer offered) Voice Profiles.
Mission, Vision, and USP Consulting
Consulting service to assist client in developing her Unique Selling Proposition (USP), value proposition, and mission or vision statement. Includes 2-3 versions each of Mission, Vision, & USP, along with a few comments around the choices we made and why.
Signature Offer Crafting
Ideas on how to ‘shape’ your business’s signature service offering to best fit your business goals, brand objectives, and Right People. Includes ideas for a few different delivery methods and background on how your Right Person is likely to respond, along with a couple naming suggestions for each. (Does not include an outline of the product.)
Please note: Because Signature Offer Crafting requires an intimate knowledge of your business and your Right Person, we are only able to offer this service to clients with whom we have worked (or will be working, concurrently) on other strategy or copywriting projects.
Creative Brief for Visual Brand Design
From layout inspiration to imagery style, font families, and color palette clues, this brief can be handed to a designer as the inspiration spark for a great web design project
Email Marketing Strategy
Concept and inspiration for ongoing, regularly-sent emails that nurture your ‘warm’ prospects, including tips for sending rhythm and ratio of sharing-to-selling
Opt-In Gift Ideation and Opt-In Sequence
Ideation around the first ‘freemium’ digital product you offer to your list, including name suggestions, scope, point of view, and problem solved, in addition to concept and direction on a 5-7-piece email sequence leading subscriber from opting-in to partaking through their very first purchase
Video Series Ideation
Concept plus details for your brand-building video series, including name suggestions, episode ideas, editing a-has, and narrative arc
Podcast Series/Audio Content Ideation
Complete concept for your iTunes-ready podcast series or audio content series for your blog or autoresponder, including name suggestions, episode ideas, and show flow
Blog Series/”Columns”
Up to 5 fresh ideas for regular blog series or magazine-style blog columns, to showcase your point of view and strengths as a content creator
Social Media Strategy
Pick up to 3 channels (Twitter, Facebook, Pinterest, or Instagram) and we’ll help strategize a way to share your core ideas, unique conversation, and branded content across them, maximizing the chance your Right Person will see and engage, plus pointers on which expert resources we think can help you out
For many of our content strategy services, we do offer a discounted rate if combined with copywriting. Just let us know how we can support you, and we’ll put together a personalized Project Proposal just for you.
On a very limited basis, we also offer our signature consulting package, The Voicery. If you’re interested in learning more about our Voicery service, contact us at "> for more details and our availability.
Don’t see what you’re looking for? Contact us and explain your idea. We’ll be in touch letting you know if it’s in our wheelhouse.