Brand Voice Development for Values-Based Business

Hi! This post is part of a 12-part video series called YOU: Ruling Your Realm — 10 Declarations for Savvy Entrepreneurs who want to rule their entrepreneurial realm and up their addictability factor. You can catch up on the whole series beginning here with the Intro. While you’re at it, be sure to download your free copy of my primer on the mindsets needed to rule your realm. It’s the perfect complement to what I’m sharing with you in each video.

Here’s the 5th Declaration in the 12-part series, YOU: Ruling Your Realm: I’ll let my right person know every day, in every way, that I ‘get’ her and that I’m intensely interested in what she cares about.

You already get why it’s so important to hone in on your right people — not only do they make getting out of bed each day to do your incredible work so much easier, but this focus creates a more peaceful way to unfold your message through your brand, not to mention it’s more long-term lucrative.

So how exactly do you let your people know that you ‘get’ them? How do you reveal that through your brand’s suite of signals?

In this video, I share specific techniques you can use to signal to your very favorite client prospects that you are their person. Watch and see.

Please remember to read underneath the video after you’ve watched. At that time, I’ll ask you to click through to the Abby Kerr Ink Facebook page and share a piece of your new insight.

***IF YOU’RE READING THIS POST IN YOUR EMAIL INBOX OR IN A RSS READER, YOU MAY NEED TO CLICK THROUGH THE POST TITLE ABOVE TO VIEW THE VIDEO ON MY SITE.***

I want to know: what new, strong, and clear awareness do you now have about your right people? Just one thing can take you a long way.

And yes, for those of you who have been watching closely, this is the same question I asked in our previous video. It’s that important.

Click through to my Abby Kerr Ink Facebook page, Like it if you haven’t already, and share with me and the other emergent entrepreneurial leaders there. See you there!

Thanks for watching. See you soon with the 6th Declaration video!

{ 0 comments }

Hi! This post is part of a 12-part video series called YOU: Ruling Your Realm — 10 Declarations for Savvy Entrepreneurs who want to rule their entrepreneurial realm and up their addictability factor. You can catch up on the whole series beginning here with the Intro. While you’re at it, be sure to download your free copy of my primer on the mindsets needed to rule your realm. It’s the perfect complement to what I’m sharing with you in each video.

Here’s the 4th Declaration in the 12-part series, YOU: Ruling Your Realm: I’ll get beyond clear on my ideal client. She’ll live inside me and inform every business and branding decision I make.

So, the whole ‘right people’ thing. It’s huge. It’s one of the themes must often and deeply discussed in my one-on-one work with my clients.

As I share in the video, there are things savvy creative brands notice about their right people versus their almost right people, and there is criteria for which idiosyncratic data you should focus on when describing your own ideal client for yourself.

Please remember to read underneath the video after you’ve watched. I have a feeling that by the end of the video, you’ll have a powerful new awareness about your right people that you’ll be ready to express. And thanks for watching!

***IF YOU’RE READING THIS POST IN YOUR EMAIL INBOX OR IN A RSS READER, YOU MAY NEED TO CLICK THROUGH THE POST TITLE ABOVE TO VIEW THE VIDEO ON MY SITE.***

I want to know: what new, strong, and clear awareness do you now have about your right people? Just one thing can take you a long way.

Click through to my Abby Kerr Ink Facebook page, Like it if you haven’t already, and share with me and the other emergent entrepreneurial leaders there. See you there!

Thanks for watching. I’ll be back soon with the 5th Declaration video!

{ 2 comments }

Hi! This post is part of a 12-part video series called YOU: Ruling Your Realm — 10 Declarations for Savvy Entrepreneurs who want to rule their entrepreneurial realm and up their addictability factor. You can catch up on the whole series beginning here with the Intro. While you’re at it, be sure to download your free copy of my primer on the mindsets needed to rule your realm. It’s the perfect complement to what I’m sharing with you in each video.

Here’s the 3rd Declaration in the 12-part series, YOU: Ruling Your Realm: I won’t be too proud to change what isn’t working like gangbusters for me.

As I share in the video {see below on the page}, even though this statement seems simple, it can be one of the most complex mindsets to embrace. Why? Because as humans we don’t have a lot of objectivity about our own behavior — including the way we position our brands.

So we need trusted others to come alongside us and offer valuable perspective when we’re ready to hear it. Trusted others can and should include both mentors and peers. A couple things about those trusted others: they need to be selected by you – not just allowed in by default due to friendship or fun tweet rapport — according to specific criteria, a couple of which I share in the video.

Please remember to read underneath the video after you’ve watched. I want to hear your response to this invitation to consider change within your own brand. I’ll tell you how to share your thoughts with me and the other emergent entrepreneurial leaders who read this site. Thanks for watching!

***IF YOU’RE READING THIS POST IN YOUR EMAIL INBOX OR IN A RSS READER, YOU MAY NEED TO CLICK THROUGH THE POST TITLE ABOVE TO VIEW THE VIDEO ON MY SITE.***

I want to know: what are you ready to acknowledge isn’t working like gangbusters for you in your brand? {We’ve all got some stuff.}

Click through to my Abby Kerr Ink Facebook page, Like it if you haven’t already, and share with me and the other emergent entrepreneurial leaders there. See you there!

Thanks for watching. Coming very soon: the 4th Declaration video!

{ 0 comments }

Hi! This post is part of a 12-part video series called YOU: Ruling Your Realm — 10 Declarations for Savvy Entrepreneurs who want to rule their entrepreneurial realm and up their addictability factor. You can catch up on the whole series beginning here with the Intro. While you’re at it, be sure to download your free copy of my primer on the mindsets needed to rule your realm. It’s the perfect complement to what I’m sharing with you in each video.

Here’s the 2nd Declaration in the 12-part series, YOU: Ruling Your Realm: I will embrace being either a personality brand or a business brand and will custom-build my strategy to work for me.

There’s some considerable fuzziness around what people mean when they say ‘she’s a personality/personal brand’ or that’s a ‘business/corporate brand.’ The two are not as much a dichotomy as people like to think, because they both involve the integration and infusion of someone’s personality into the brand identity, to a greater or lesser degree. For me, this is one of the most fascinating parts of branding and I can’t wait to share my thoughts with you.

Let’s elucidate, shall we? :)

Please remember to read underneath the video after you’ve watched. I’d love to hear where you’re at with regards to your own creative enterprise when it comes to being either a personality brand or a business brand. I’ll tell you exactly how and where I’d like you to share your thoughts with me. Thanks for watching!

I’d love to know: do you feel more drawn to being a personality brand or a business brand?

Click through to my Abby Kerr Ink Facebook page, Like it if you haven’t already, and share with me and the other emergent entrepreneurial leaders there. It’ll be interesting to see where each of us is at with this concept.

Thanks for watching. The 3rd Declaration video is on its way!

{ 8 comments }