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Sweet Spots Evolve: How I’ve Grown From a Solopreneur/Freelancer Business Model Into a Boutique Agency

by Abby Kerr

in Uncategorized

For all the talk out there about finding your entrepreneurial sweet spot — and I’ve got my own version of the sweet spot conversation here, from back in 2010, just six months into my life as a pro copywriter and marketing/branding consultant — there’s something worth mentioning that often gets overlooked:

Sweet spots evolve as we deepen into creative trials by fire {and glide into them by grace}.

Your sweet spot is usually hardwired into your creative infrastructure {in other words, the genius you naturally possess}, but sometimes you have to grow into it.

Abby Kerr of Abby Kerr Ink and The Voice Bureau

Image from a photo shoot for the new site.

Bet your bottom dollar {and your very best client} that you weren’t ready to do three years ago what you realize you were born to do today. 

Perhaps you could somehow see it, feel it, or begin to conceptualize it back then — but you didn’t yet have the resources, the relationships, the experiences to bring it to fruition.

And now — you do.

Such is the nature of creatively entrepreneurial reiteration.

So I take back some of what I said in July 2010 about The Sweet Spot & The Stretch.

Sometimes, when it comes to creating value for others and sustainability for yourself, in the stretch is exactly where you need to be.

I’ve been quiet here on the blog through the Summer and Fall, taking stock of my own brand identity crisis and retrofitting a business model that could hold all the value I provide to clients.

I even took an official social media hiatus for almost a month to see how it left me feeling, and what it did for me professionally and personally. Long story short: productivity increased, e-newsletter subscriber rose, anxiety dissipated — and I’m still not jumping off the Twitter or Facebook boat. Why? Because I want to be there. It works for my business relationships and my bottom line. {I’ve — ahem — started up with Pinterest, too.}

So here’s the stretch as I see it:

Abby Kerr Ink, the ‘brand,’ is getting ready to make its final curtsy and exit stage right.

Incoming: THE VOICE BUREAU.

We’re a boutique brand voice development agency. We help entrepreneurs show up in the online conversation.

What I’m preparing to debut {any day now!}:

Abby Kerr works on a Mac. (About 2/3 of the time.)

Coordinating with The Voice Bureau team.

  • a newly fashioned visual brand experience {designed by the lovely genius Allie Towers Rice} — yes, my current site is going into the vault and soon you’ll be pushed over to the URL where the new brand will live,
  • a revamped content strategy {read: more and better of everything you’ve told me you appreciate about the work I share},
  • a Voice Bureau Insider Stuff e-missive that offers more structured support around creating conversation through content with your Ideal Clients, and developing your brand voice,
  • a full suite of digital learning products {e-courses, etc.}
  • a service menu that includes the very best of what clients currently rely on us for {copywriting, brand voice development}, plus some exciting new additions,
  • a new premium two-on-one service with the most perfect collaborative partner I could have wished for: the uncannily smart, strategic, and intuitive Tami Smith. {Check out her take on defining your Ideal Client here. She talks about a bit about our work together near the end.} Tami’s a seasoned searchologist who deeply gets the way we’re using the web today. Together, we’ve developed a holistic proprietary methodology that we’ve been beta testing on clients for the last few months. It addresses right people profiling, searcher intent, brand voice, content strategy, visual brand alignment, and web copywriting, and it’s the most holistic thing we’ve seen out there for online business owners who want to be a “sought-after participant in relevant conversations.” We are beyond ready to show you this!

and . . .

  • I’m now working with a hand-selected team of gifted, experienced copywriters and other creative service professionals who will serve our clients under my direction. My work, in addition to creating content for The Voice Bureau and conducting all creative intake sessions with clients, will be to guide, inspire, and support these creative pros in bringing our clients’ brand conversation online. I’m utterly thrilled to be partnering with these people.

Big sigh. Gulp of coffee. Stretch of the fingers.

Our launch date is soon to be announced. It won’t be long now.

Thank you for reading this and making the work so frickin’ rewarding. I’m looking forward to meeting up with you in the home stretch.

As ever, do your excellent work. xo

In the comments, I’d love to know . . .

How has your sweet spot evolved since you first started your entrepreneurial venture? Are you in the midst of a healthy streeeeeetch yourself?

{ 55 comments }

Diary of a Social Media Hiatus: How I Did It & What I Learned

by Abby Kerr

in Uncategorized

In my last post, I shared why I’ve taken a social media hiatus in August 2012 {short story: big business shifts ahead} and what I planned for my hiatus to look like {no Twitter or Facebook, limited email}.

I decided to keep a periodic diary of my hiatus so I could track how it went, and share my insights with you.

I’m currently on Day 19 of this planned 21-day hiatus. All in all, I’m emerging calmer in my nervous system, more centered around what it is I do and want to create in this next phase of my business, absolutely delighted to have discovered what actually works for me in terms of social media interaction vs. activity, and — missing you and this conversation.

Here’s a rundown of my escapades in social media hiatusland.

DAY ZERO

Tonight, before bed, I delete the Twitter and Facebook apps off my iPhone. I feel as if I’ve just deleted the bank accounts that hold all my money. Interesting.

DAY ONE

In my home studio, on my desktop PC: I take one more quick look at my Facebook business page and the private copywriting group I co-facilitate {sorry, writers, we’re all full for now} before logging out. I log out of Twitter, too, without even reading all of this morning’s @ replies. Wow. Unhooking from these platforms feels to me like wading out into a deep lake without a life preserver.

I keep grabbing my iPhone and automatically scrolling to the second home screen where my social media icons usually live. They’re not there, as I deleted them last night. I realize this with a sudden dull pang, each time, like I’ve swallowed a gust of wind and it lands in my stomach. Whomp.

Already today I am noticing how much more quickly I get shit done. I’m producing. I’m tearing through my Inbox, one email response to the next. {Nothing gratuitous or outside-of-business: these are emails I actually need to write and respond to.} I push out client deliverables easily, like making specialty sandwiches I’m really skilled at making. {Not quite.}

I feel more peaceful in my stomach, and inside my brain.

DAY TWO

My brain synapses feel {if they can indeed be felt} healthier and less frayed already. I am having thoughts — complete thoughts! — about my work that glide whole, in succession, into place, one after the other.

Between finishing one client deliverable and starting the next, I find myself thinking, “Oh, I’ll just check Fa – -,” “Oh, lemme check Tw – – .” And then I remember that I’m not doing that anymore. Not right now. And I get back to work.

Kind of amazing. But I did find a reason to InstaGram something yesterday.

DAY THREE

The ideas for this next iteration of my business, they have begun to zoom. I keep Google Docs and Basecamp open as tabs as I work on a client project, and it seems every 5 minutes I’m clicking over to add a new idea into one of them.

So this hiatus? Really doing my mind and emotions a world of good, and it’s only Day Three. It’s interesting, how insidious I’m seeing the *pull* of social media is for me. Granted, I haven’t had much time to work on my stuff because I’ve been doing client work, but my focus is so much there and I’m accomplishing everything faster.

I’m seeing that my way of using social media really was slowing me down, like adware or spyware running in the back {or front} of my mind at all times. Like a pop-up ad I could never make go away.

DAY THIRTEEN

My social media hiatus is going really well. My brain feels healed, actually. The constant pinging and bouncing back and forth from one interface to the next is gone.

Have decided I’m going to permanently revise the way I use social media, as I can clearly see now what’s distracting and useless and just activity, rather than adding value.

For instance, this is what’s true for me:

Adding value: Tweeting about my work, what I’m excited about, what peers and colleagues are up to that I want to bring attention to. Sharing business-related updates on Facebook 1-3 times a day and responding to comments once a day.

Useless activity: Tweeting every quirky thought that enters my head, just because I have working fingers and an empty box that can hold 140 characters. Scrolling through my Home feed on Facebook. And scrollingandscrollingandscrolling. Like. Scrollscrollscroll.

Adding value: Intentionally logging into Twitter 1-2 times a day, for 10 minutes or so at a time, to thank people for retweets, interact, answer questions. Checking out what peers and colleagues are up to on Facebook for business, Liking what’s genuinely exciting to me, and offering comments where I have something to add. Then getting the hell off.

Useless activity: Tweeting thank-you’s within 2 minutes of every share, and getting lost in back-and-forth convo for 20 minutes with whomever happens to be online at that moment {however much I like and appreciate them}. Doing this eight times a day. Bouncing from Facebook biz page share to the sharer’s blog, reading their blog post, reading the blog post they link to in that blog post, and — you know how it goes.

DAY 19

I notice that my Twitter followership has continued to grow at my usual rate even though I’ve been off of Twitter for two and a half weeks. And as per usual, about two-thirds of them look like quality follows, not spammers or people who followed after searching some rogue keyword {“sea salted sesame seeds, anyone?”}

Over the past couple days, I’ve caught myself missing Twitter and Facebook. I’m missing the feeling of being haphazardly folded into distant friends’ lives by virtue of a one-time digital connection, the click of an Accept, and I’m missing being in the loop of colleagues’ business plans {what’s Brit Hanson been up to?}.

I also miss the constant cameraderie of my private Facebook group for copywriting professionals, which I co-facilitate with Emma Alvarez Gibson. These ladies have been an incredible support and resource over the past several months. From afar, it feels to me like they’re all on vacation somewhere and I wasn’t able to make it.

My business plans have been progressing nicely. I’ve spent the majority of my hiatus energy working behind the scenes on the service I’m developing with a new collaborative partner, whom I’ll be sharing about soon. I’ve also spent several rich hours curating a file of inspiration images for the talented web designer who’ll be bringing the next iteration of my business’s visual identity to life.

And I’ve been doing lots of client work, still maintaining nearly a full-time production schedule while I’ve been social media-quiet, so emails, collaborating in Google Docs, and Skype sessions haven’t stopped. Rather, I’ve found that I have even more energy for creative work than I did before I ever went on hiatus. The work comes more quickly, with less effort, and the work seems — better.

DENOUEMENT

This hiatus, with two full days still left in it, has showed me exactly what my addictive patterns around social media use look and feel like. I can’t believe how much more relaxed my nervous system feels. I have more focus and energy for my personal life, too.

I have a structure in mind for how I’ll return to Twitter and Facebook next week once my hiatus is over. I refuse to act like the now-thin person coming off of a successful diet and resuming eating ‘whole hog.’ I’ve got to eeeeeaaaaase back in, retrain my brain to engage on these platforms in shorter, more intentional bursts, and take action quickly to log out once I’ve recognized that I’ve passed the point of diminishing returns.

All in all, what I’m recognizing is the story I’ve told myself so frequently over the last several years of creative self-employment {6 and counting!}: that’s there’s never enough time to get everything done.

That’s true if we’re staring at a dining hall full of everything. Business goals grow and the attendant tasks they require mushroom and multiply. And so it’s easy to distract ourselves from the whole enchilada in front of us by Twittering and Facebooking away the hours, groaning over our lack of perceived productivity.

One thing I’ve learned over the past three weeks is this: there’s enough time in any day to move any worthwhile project forward. And incremental forward progress is where it’s at.

This business shift I’m heading toward has been a long time in the making. If I could have future-cast this 6 years ago when I first opened my brick and mortar retail shop, I probably could have envisioned myself doing something exactly like what I’m now building behind the scenes.

What I couldn’t have predicted were the quality of the relationships I now have in place to make this happen. I finally have my right people. {And I’m getting ready to teach you how to find yours.}

In the comments, I’d love to know . . .

Have you ever taken a social media hiatus or digital hiatus? How did you know you needed one? What did you learn?

Photo: allaboutgeorge

{ 24 comments }

Why I’m Taking an August Social Media Hiatus

by Abby Kerr

in Uncategorized

Statement RingI’m taking a social media conversation hiatus for most of August 2012.

I’m entering full-on creation mode for the next phase of my business. It’s time to clean-slate my brain — at least the part that handles marketing content, online business conversation, professional connectivity, and all things having to do with the teaching and learning of skill sets that support an online business. {My brain will still be treated to daily doses of this story, which truly is as good as everybody’s saying.}

Here’s how I’m running my social media hiatus:

  • logging out of Twitter and Facebook on both my PC and my Mac — and not logging in {this is key}. There may be a few pre-scheduled tweets to share current and vintage content, but nothing over the top. I will not be checking DMs, Facebook messages, or responding to @ replies. My VA will monitor public channels once a day to make sure everything is copacetic;
  • deinstalling all social media iPhone apps;
  • shutting off email notifiers on ALL devices, and
  • refraining from logging into Skype outside of appointments that were scheduled pre-hiatus. No Skype chat.
  • Exceptions: InstaGram for iPhone, which isn’t a rabbit hole for me. My Inbox, which I’ll limit to checking twice daily for no more than 20 minutes, including response time. Emails from clients and prospects will be tended to as always {quickly}. Friends know I’m hiatus-ing and say they’ll only reach out and expect a response if it’s truly acute {or, if they’re inviting me over for margaritas, in which case the answer will be yes}. For everyone else, my incredible virtual assistant will stand in the gap.

I’ll be working from coffee shops: my favorite suburban Starbucks where, if I’m lucky, I can score the big table for two-with-only-one-chair; the French patisserie downtown with the killer affogatos, and the Euro-inspired marketplace and café that plays a Pandora station I might’ve curated myself. {I’m less thrilled there when it’s Motown station day, which is forgivably not very often. Much love to all the Marvin Gaye fans.} I’ll also work from my home studio, and from long drives into the country, dictating into the Notes feature on my iPhone {but only when I’m the passenger}.

What I’ve been working on behind the scenes for the past few months.

A colleague recently asked me what has changed about my writing business since I began back in early 2010.

My answer? Lots of things: my income levels {in and out of flush, lean, and ‘status quo’ times, as I learned to balance out many factors of building and working a business on my own terms}, my portfolio of experience {to serving, in the beginning, mostly retailers and those connected to the boutique industry, to serving, today, life and business coaches, web designers, bread makers, yoga teachers, natural skincare product line owners, photographers, and dog trainers}, and my bandwidth {very little energy or tolerance for that which doesn’t truly serve me and my clients, and more depth of exploration where it matters}.

But most of all, what has changed since I began my writing business is my vision.

I started Abby Kerr Ink as a holistic, nearly full-service branding/copywriting/marketing outfit, a one-woman show. I had nearly 20 service packages, all with the requisite cute-and-hoping-to-be-memorable names.

I repeatedly sold 3 of the 20 packages, showing me clearly what my audience wanted from me.

After a year like this, I then narrowed my focus dramatically to explore service in one particular area: brand editing. {Remember The Lustermaker?}

Then, early in 2012, I opened back up to serve my market with a skill set that was highly sought after {organic SEO copywriting and brand voice development — oh, that fluid dance}.

Earlier this year, I wrote about my brand identity crisis and how you can go about resolving yours quickly, holistically, and without embarrassment . . . you know, should you ever find yourself in one.

Now, I’m both “niche-ing” more fervently and intentionally, while building my business model to draw on the talents and expertise of others who I madly respect {and would be referring my clients to anyway}.

I’ve never served my clients in a vacuum — I’m known for making strategic, fortuitous referrals and connections in the timeliest seasons for clients and others in my inner circle — and now I’m building that holistic point of view into my business model.

Less collaborative than it will be cooperative {less creative-splash-on-messy-workshop-table, more sinewy-limbed-contemporary-pas-de-deux,-pas-de-trois,-pas-de-quatre}, I envision a cadre of independent, highly skilled and gifted creatives who work independently around a shared vision and project goals: integrity, relationships, clarity, excellence, creativity, futuremindedness, and authenticity.

I’m neither a creative director, exactly, or a project manager, inadvertently — rather, I’m a powerful voice of one, looking to strategically complement other powerful autonomous voices.

For months, I’ve been in conversation and collaboration with a coterie of smart, gifted individuals — creative professionals all, from copywriters to web designers, a social {multi}media strategist/digital storyteller, a holistic-thinking searchologist, and a Swiss army knife of a virtual assistant. I’ve been, and am still in, the process of culling my right partners for this venture.

In October, Abby Kerr Ink — the site, the brand, and the business model — is re-emerging as a new entity.

It will have a new name, an energized and built-out focus on voice as a brand asset, and an enhanced suite of services and learning opportunities to make your online voice carry, connect, and convert. {Because if we’re running businesses, being online is about more than spinning endless loops of conversation, don’t you agree?}

I look forward to sharing more with you.

{ 19 comments }

A Plea to the Entrepreneurial Blogosphere: Stop Mimicking A-Listers & Other Brand Idols. Please.

by Abby Kerr

in Voice Values How-To

I saw one again over the weekend. A good friend, an entrepreneurial peer, sent the link to me with some wry commentary. Good Lord, I thought. How bad could it be?

And oh, it was bad. Horribly mortifying to watch, I’d describe it as.

A twenty-something, fresh-faced woman with a coaching business, contorting herself sexily in a video on the home page of her website to the thick, seductive beat of an R+B song. She gestured suggestively, she pulled faces, she stopped to deadpan lines at the camera about contacting her for a free one-on-one consultation session. With total sexual overtones. Swap out the copy scrolling across the screen and you’d almost think it was an online ad for, well — something else.

It was obvious that she wasn’t behaving “naturally.” She was putting on a marketing show that she’d seen play out before, but exaggerating it to the -nth degree, really trying to ‘commit.’ Good Lord was right.

The problem is, if I’ve seen one of these videos this year, I’ve seen fifty.

And for every fifty I’ve seen, there are probably 150 I haven’t seen. And there are probably 500 more women out there wondering how they can get their energy up enough to create something like this for their own site. Something hype-y, sexy, glam-my, and attention-grabbing. Something that says to the world, I’m here. I want you to watch me. I’m committing to my message. I’m a model for what’s possible for you when you embrace all of your gifts and your potential.

Ugh. Because my potential naturally means hair-swinging, lip-pursing, and goofy imitations of women in rap videos.

It’s time somebody says something. Here I am.

What I’m critiquing here in this post is the commonality of self-made marketing videos featuring entrepreneurial-minded women, earnest about building and promoting their work in the world, in which these women are:

  • dancing on video,
  • getting down to sexy club music, hand jiving and “booty popping” {yes, I just typed that phrase on my blog},
  • including a gag reel full of fart jokes,
  • making funny faces at someone ‘off-camera,’ as in, whoops! forgot this thing was on!

You know exactly what I’m talking about. If you read regularly in the entrepreneurial blogosphere or follow links on Twitter to so-and-so’s latest video, you’ve seen plenty of it, too.

First, let me lay out my biases:

  • There is nothing inherently wrong with the marketing style I’m describing. {Though I understand that’s up for debate.}
  • I take no exception to women using overt sex appeal to market their work {although it’s not a tactic I’d use and it’s not one that makes me want to buy}.
  • I take no exception to women or men dancing in marketing videos.
  • I take no exception to gag reels. {Fart jokes . . . eh.}
  • I take no exception to Jester brands workin’ their stuff like they got it. {Because they do.}

But I want you to really understand what you’re looking at here.

What we’re looking at with the proliferation of cutesy, hotsy-totsy marketing videos {most of them made by the under-35 and female set} is a stylistic trend.

It’s naked emulation of a very popular online business personality’s natural, effusive, Jester style as enacted through her marketing videos. Complete with occasionally R-rated humor and lots of sexy, girly energy. {Much of it done tongue-in-cheek.}

This style is so compelling for Very Popular Online Business Personality because it is her personality {or, never having met her, I’d bet it’s one very well-edited element of her personality}. In other words, it’s not a stretch for her; it’s within the range of her everyday behavior.

She doesn’t have to try very hard to make her videos so addictively watchable. {Even if you don’t dig her work, you’re watching her videos every week.} A good camera, a clever director and editor, and she can just bring it. It’s her and it makes her content go viral in the online entrepreneurial community almost every week.

BUT . . . if you are NOT a natural Jester, if you don’t naturally ooze sex appeal and have the ability to rally people around a call to action in a humorous, over the top way {while solidly driving your valid and well-modeled point home at the same time} — then this style is NOT FOR YOU.

Why am I calling out this one style, this one online voice {an expertly well-curated, stylized, and professionally executed voice}, and criticizing its imitators?

Because I see mimickry {unintentional and/or not} running rampant in the online entrepreneurial space. At best, we can chalk it up to naïveté and inexperience, and at worst — it’s an online business marketing travesty, a voice snuffer, and a brand killer.

When you stretch and contort yourself to fit into a marketing style that’s popular and widely applauded, but not at all naturally aligned with YOU when you’re market-ing from your sweet spot, you sell yourself out. And you sell your right people short.

You have a naturally strong style that is totally marketing-worthy. It’s the style that your right people will love and connect with. It’s the style that doesn’t pull the rug out from under your people when they meet with you over Skype for the first time and you’re actually who you portrayed yourself to be.

And it’s very unlikely that your purest, most powerful, and most sustainable marketing style involves bleeped-out swear words. How do I know that without even knowing you? Because only a reasonably small fraction of the online entrepreneurial community would actually swear on video, even if they swear offline in their private lives, or in the comments of other people’s blogs, or in their own blog posts. {Ahem.}

This is not about swearing. It’s not even about the validity of swearing as a conversational technique.

{I happen to think it’s a wildly good one. Just ask my circle of close friends.}

This is about learning to express yourself online, in business channels, in a way that’s clear, compelling, and authentically you. {And that’s one A-word I will use online.}

In the interest of not making this post all preaching and no teaching, here are 3 ideas for how you can swipe the strategy you admire from your online brand idols and keep your own natural vibe intact {and your booty . . . unpopped}.

1. When something or someone online draws your attention, first say I can’t stop watching! I feel a little jealous, or pressured to do something equally interest-grabbing. Then ask yourself, Why?

Your answer might surprise you.

Perhaps it’s not because you actually want to lip sync on camera, maybe it’s because you have your own hidden talents that you haven’t expressed through your brand yet, or because you wish your latest content could get that many RTs, or because you haven’t yet seen a style of video-editing/sales page-writing/navigation menu-naming that impresses you more than this.

The value in knowing why you’re drawn to a certain style? It points you toward what you know is currently lacking in your own brand. {Even if yours will be delivered in a different style.}

2. Ask yourself why the brand creator would deliver such content, in such a place, to such people. Look at the actual format or delivery method this time, the platform {YouTube, Facebook, Pinterest, etc.}, and the intended audience, but not the style.

Is the video targeting blog post subscribers? Since a blog is a free information-sharing tool, the intent is to generate shareable content that will help build an audience and spread one’s point of view through the social media space.

Is the content creator asking you to share his content with your networks? Now he’s leveraging your audience for attention.

The takeaway here? All flash serves a purpose. Or at least it should. That’s strategy. And profitable businesses don’t do much that doesn’t serve strategy.

To apply this to your own business, think about your channels: Twitter and Facebook, your site, InstaGram, anywhere else your brand shows up. Who hangs out there? People who know nothing about your brand yet? Your most loyal, rarin’-to-go followers? Develop content to meet their needs in that space and deliver in a style that’s respectful of the relationship you have with them.

3. Notice yourself using your own brand language and being you with your clients. The elements of how you deliver that your right people pick up on — those are clues that point you toward the strongest and most sustainable style and voice for you.

Notice when your people say things like, I love it when you . . ., When you told me X, I was like Yes! That’s it!, I can always count on you to be X, Y, and Z.

The hallmarks of your personality, as they get translated through your brand, are what we call ‘style’ online. You know, as in, She’s got an over-the-top style, or His style is so refreshing.

Developing your own online marketing style is a work in progress, no matter what stage of business growth you’re in.

There’s no judgment on being new {a baby brand} watching and imitating a bigger, larger brand {a more mature brand} that has more reach, platform, followers. Imitation is the first way we learn. But at some point, something’s gotta give. It’s the facade.

With all due respect, I hate to see so many stylistic rip-offs of Very Popular Online Business Personality and other A-List entrepreneurial brands. It’s not serving the imitators, it’s not serving the imitated, and it’s not serving any of our clients to have so many half-baked brand concepts in the space.

Postscript: June 10th, 2012

Since this post was originally published on June 25th, 2012, Marie Forleo, a popular, successful online business personality who is widely imitated, interviewed her friend and fellow “A-Lister” Kris Carr, another voice that many entrepreneurial ladies in the holistic wellness niche find enviable. One of the themes of their conversation? Brand voice mimicry. Check out that part of the conversation here between minutes 14:24 and 18:24. If you liked my post, you’ll dig what they’re saying.

In the comments, I’d love to know . . .

What’s this about? Why do you think there are so many stylistic rip-offs of A-Listers?

And how do we get acquainted with our own strongest and most natural marketing styles?

Let’s keep this convo clean and peaceable and refrain from naming names. This is about having integrity in our own ideas and contributing to a productive conversation about branding and business. Thanks in advance!

{ 76 comments }

Oops! Please Excuse The ‘Fake Post’ Post

by Abby Kerr

in Uncategorized

Dear RSS Subscribers —

Please excuse the accidental post you received from me by RSS on June 21st, 2012 called Protected: Fake Post for Illana. I accidentally publicly published it when I was trying to share a photo embedding issue with my techie friend. RSS grabbed the mistakenly published post and sent it out to readers before I could modify the setting.

Thanks to all who let me know about this tech snafu! I appreciate you and your readership. :)

— Abby

{ 0 comments }

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