Every business has a Right Person — an ideal client.

This is a marketing concept most values-based microbusiness owners buy in to. After all, we can’t serve everybody, and — stop me if you’ve heard this before (you have) — when we try to talk to everyone, we end up talking to no one.

We believe it’s important to be authentic, to differentiate our brands from the pack, and to develop offers that meet true needs, rather than fulfill trumped-up desires.

Most likely, you’ve been focused on doing all of those things over the past however long you’ve been running your business online.

Maybe business is steady. Maybe business is slow.

You have some readers, you’re serving some clients, but could things be better?

How can you gauge if your efforts to understand your ideal client have been working? How can you know if you’ve been slowly and consistently drawing your Right People to you, or whether you could be missing out on a whole lot more of everything?

Here are 7 signs you’re ready for a closer relationship with your business’s Right Person:

No. 1

You actually enjoy blogging — at least sometimes — but despite your intention to connect with real readers, it often feels as if you’re blogging in an open-air theater, with no butts in the seats. (Crickets Forever, anyone?)

No. 2

You’re ready to receive more emails and contact forms that say, “As soon as I landed on your site I knew you were my Right Person. I’m ready to work with you — today!” instead of ones that say, “Hey, I like your work. Any chance you do X, Y, or Z. [You don’t.] I’m not sure if you do exactly what I’m looking for.”

No. 3

You write heartfelt sales page — then tweak them and tweak them and tweak them — and your friends and colleagues tweet them and share them and give them huge high fives . . . but no one (or very few people) buys.

No. 4

The prospect of creating content on a regular basis to answer your Right Person’s questions sounds very appealing to you, because you love to teach and to share. If only you knew where to start, or how much to give, or how to partition your expertise into ‘bite-sized’ content.

No. 5

Even your favorite (so far) clients have raised some issue with your prices — and you know you aren’t exactly high-priced for your market. You sense a disconnect between the value you’re delivering and the value they’re perceiving.

No. 6

You catch yourself spiraling into feelings of frustration, shame, and hopelessness about your business. You’ve tried to design a business that draws from your deepest well of gifts and strengths, and yet, you continually feel drained.

No. 7

Something feels ‘off’ with your brand’s visual vibe. Your content is good, but you know it’s compromised by the way your visual brand looks. You’d love to fix that, without investing thousands of dollars in design guesswork.

Getting to know your Right Person — your business’s ideal client — is far from a fanciful, nice-to-do-but-not-really-that-important exercise.

Here at The Voice Bureau, we see clients’ businesses lighting up every day because of their renewed relationships with their Right People readers and buyers. And we practice what we preach. We’ve designed our site, our sales pages, all of our offers, and all of our content, with our Right Person squarely in mind. (Psst — she’s not actually that square.)

Tami and I would LOVE to support you, in a very hands-on and in-depth way, in your getting-to-know-your-Right-Person work. The price of our popular 2-to-1 Empathy Marketing experience will increase on June 1st, 2013, from $1800 to $2700 USD. You can book a start date in late June by putting half-down before June 1st, and secure the lower rate of $1800 total.

Click here for all the details, and to get started.

In the comments, we’d love to hear:

Which one of the 7 signs above is most meaningful to you, in terms of wanting to connect more deeply with your ideal client?